BPme Privacy Statement
Effective Date: JANUARY 1, 2020
Last Updated: JANUARY 9, 2024
The BPme rewards program owned and operated by BP (referred to herein as "BPme", “bp”,
“we” or “us” or “our”) takes your privacy seriously and is committed to protecting your
personal information. This Privacy Statement informs you how we process and protect your
personal information.
This Privacy Statement applies to data collection and privacy practices of BP in respect of the
BPme rewards program and all personal information collected during any written, electronic,
and oral communications or collected online (collectively, the “Services”), which include: the
website located https://www.bp.com/us and all corresponding webpages and websites that link
to this Privacy Statement ("Site"); bp mobile, web, console, desktop, and other applications,
including BPme Rewards (e.g., Apple iOS Apps, etc.) (collectively and individually, "BP App");
and any other content, applications, features, functionality, information, and services offered
by us though the Site and/or the bp Apps.
Use of our Services is subject to our Conditions of Use, which you can view here:
https://www.bp.com/en_us/united-states/home/legal-notice.html (“Conditions of Use”) and this
Privacy Statement. Please read the Conditions of Use and this Privacy Statement carefully
before you use our Services. By using our Services, you accept the Conditions of Use and accept
our privacy practices described in this Privacy Statement. If you cannot accept the Conditions
of Use and the practices outlined in this Privacy Statement, you must not use or access our
Services.
We may modify this Privacy Statement at any time, without prior notice. If we make changes,
we will notify you by revising the date at the top of this Privacy Statement. We will provide you
with advanced notice if we make any material changes to how we collect, use, or disclose your
personal information that impacts your rights under this Privacy Statement. If you continue to
access or use our Services after receiving the notice of changes, you acknowledge your
acceptance of the updated Privacy Statement.
In addition, we may provide you with real time disclosures or additional information about the
personal information handling practices of specific parts of our Services. Such notices may
supplement this Privacy Statement or provide you with additional choices about how we
process your personal information.
1. Personal Information We Collect
We collect personal information when you use our Services, create an account with us, or
submit personal information to us. The types of personal information that we may collect about
you include:
• Name and Contact Information, such as name, email address, phone number, postal
address, and similar contact data.
• User Credentials, such as username, password, and similar information used to create
an account and use our Services.
• Payment Data, such as a payment account number, credit card information, and billing
address.
• Device Data and Online Activity Information, such as information collected by
automated means as described in the Cookies and Other Tracking Technologies section
below.
• Location Information, such as your geolocation, to the extent you have configured your
device to permit us to collect such information.
• Commercial Information, such as information relating to your purchases and
transactions at BP locations and other products or services obtained through the BPme
loyalty program.
• Interests and Preferences, such as information provided when you use our Services.
• Online Account Information, such as social media information which we receive from
third-party online services (for example, social media platforms) when you connect your
use of our Services through their services.
• Communications and Interactions, such as any information you submit to us through
our Site, the BPme app, or interactions with us, including through forms, surveys,
registrations, emails, calls, comments, support tools, and other features on the Site or
other communications.
We collect this personal information when you use our Services or interact with us, such as
when you submit your information through the Services or communicate with us, or through
automated means as described below. We also obtain your personal information from other
sources, including our affiliates and subsidiaries, our partners, our vendors, third-party online
services, and social media platforms. In addition, we may obtain other personal information
about you in ways that we describe at the time of collection.
To the extent we process deidentified information, we will maintain and use the information in
deidentified form and will not attempt to reidentify the information unless otherwise done for
the purposes identified in this Privacy Statement or permitted by applicable law.
2. Cookies and Other Tracking Technologies
We may use cookies, tags, and similar technologies to automatically collect information on our
Services. These tracking technologies allow our technology providers to collect information
including your IP address, your mobile device identifier, the type of internet browser you are
using, operating system, referral URLs, date/time stamps, pages viewed, and simple keyword
tags. Cookies or tags are bits of code that allow our technology partners to collect the
information described above. We also use web pixels to analyze usage patterns on our Site.
The use of pixels allows BP to record that a particular device, browser, or application has visited
a particular webpage.
a.
Cookies
Cookies are small web files that a site or its provider transfers to your device’s hard drive
through your web browser that enables the site’s or provider’s system to recognize your
browser and remember certain information.
Generally, we use first-party and third-party cookies for the following purposes: to make our
Services function properly; to provide a secure browsing experience during your use of our
Services; to collect passive information about your use of our Services; to measure how you
interact with our marketing campaigns; to help us improve our Services; and to remember your
preferences for your convenience.
We use the following types of cookies on our Services:
•
Functional Cookies – These cookies are essential because they enable you to use our services
and are required for basic site functionality. We also use functional cookies to remember your
choices so we can tailor our Services to provide you with enhanced features and personalized
content. We do not use functional cookies to target you with online marketing. These cookies
cannot be disabled.
•
Performance or Analytic Cookies – These cookies collect passive information about how you
use our Services, including webpages you visit and links you click. We use the information
collected by such cookies to improve and optimize our Services. We do not use these cookies
to target you with online marketing. You can disable these cookies.
•
Advertising or Targeting Cookies - These cookies are used to make advertising messages
more relevant to you. They perform functions like preventing the same ad from continuously
reappearing, ensuring that ads are properly displayed for advertisers, and in some cases,
selecting advertisements that are based on your interests. Our third-party advertising providers
may use these cookies to build a profile of your interests and deliver relevant advertising on
other sites. You may disable the use of these cookies as set forth below.
b.
Other Tracking Technologies
To see how successfully our marketing campaigns or other Site goals are performing we
sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked
on a particular button or reached a particular page (e.g., a thank you page once you have
completed the procedure for subscribing to one of our services or have completed one of our
forms). We also use web pixels to analyze usage patterns on our Site. The use of pixels allows
BP to record that a particular device, browser, or application has visited a particular webpage.
As described above, we may share your personal information by allowing these third-party ad
and analytics services to collect personal information via automated technologies on our
Services for cross-context behavioral advertising purposes. The sharing also may be
considered a “sale” or processing of personal information for targeted advertising under
applicable law. Depending on where you reside, you may have the right to opt out of the sale
of your personal information or processing of your personal information for targeted
advertising. Please see the “Your Choices and Rights” section below for additional information
on the rights to opt-out of this disclosure of your information. We do not sell your personal
information in exchange for monetary compensation.
c.
Your Choices and Rights
Depending on whether you would like to manage a first-party or third-party cookie, you will
need to take the following steps:
•
First-Party Cookies. You can use the browser with which you are viewing this Site to enable,
disable, or delete cookies. To do this, follow the instructions provided by your browser (usually
located within the “Help” “Tools” or “Edit” settings). Please note, if you set your browser to
disable cookies, you may not be able to access secure areas of the Site. Also, if you disable
cookies, other parts of the Services may not work properly. You can find more information
about how to change your browser cookie settings at http://www.allaboutcookies.org.
• Mobile Advertising: Certain device manufacturers may require your consent to allow the BP
App to track your browsing activities in order to serve you ads for customized discounts and
offers. You can opt in to allow your device to be tracked by following the prompts on your
device. Opting in enables us to have our service providers serve you with relevant ads for
customized discounts and offers. You can also opt out of having your mobile advertising
identifiers used for certain types of advertising by accessing the settings in your mobile device
and following the instructions. If you opt-out, we will remove all data about you and will not
collect any further data. The random ID previously assigned to you will be removed. Thus, if at
a later stage, you decide to opt-in, we may be unable to continue and track you using your prior
ID and you may, for all practical purposes, be considered a new user.
•
Third-Party Cookies. To opt-out of third-party advertising networks and similar entities that
use advertising cookies, go to http://www.aboutads.info/choices. Once you click the link you
may choose to opt-out of such advertising from all participating advertising companies or only
advertising provided by specific advertising entities. For more information about third-party
advertising networks and similar entities that use these technologies, please see
http://www.aboutads.info/consumers.
If you are a Connecticut, Utah or Virginia consumer, you may have the right to (1) request access
to, (2) correction of, (3) deletion of your personal information; and (4) opt-out of the processing
of your personal information for purposes of targeted advertising, certain profiling, or the sale
of your personal information. In addition, you may have the right to obtain your personal data
in a portable and, to the extent technically feasible, readily usable format. To exercise these
rights, please contact us by phone at 1(800) 333-3991 or by email at consumerprivacy@bp.com.
You may appeal our decision with respect to a request you have submitted by emailing us at
consumerprivacy@bp.com.
3. How We Use Your Personal Information
We will only use your personal information as described in this Privacy Statement or as
disclosed to you prior to such processing taking place for the following reasons:
Operating Our Business
•
To Provide You Our Services - We will use your personal information to provide
information or perform Services that you request. If the applicable information is to be
provided or Service is to be performed by a third party, then we will disclose the
applicable information to the third party providing the information or performing
applicable Services. All third parties that we work with are contractually obligated to
protect your information as disclosed in this Privacy Statement.
•
For Internal Use - We use your personal information for the purposes of furthering our
business, including improving our Site's content and functionality by analyzing where,
on which types of devices and how our Site is used, how many visitors we receive, and
where they click through to the Site from. We also use it to remember you in case you
re-visit our Site, so we will know if you have already been served with surveys, or (where
Site content is undergoing testing) which version of the content you were served.
Communicating with You
• To Provide You with Service-Related Communications - We will send you
administrative or account-related information to keep you updated about your account
and the Services. Such communications may include information about Privacy
Statement updates, confirmations of your account actions or transactions, security
updates, or tips or other relevant transaction-related information. We process your
contact information to send you such communications. Service-related communications
are not promotional. You are not able to unsubscribe from such communications,
otherwise you may miss important developments relating to your account or the
Services.
• To Provide Customer Support or Respond to You -
We collect any information that
you provide to us when you contact us. Without your personal information, we cannot
respond to you or ensure your continued use and enjoyment of the Services.
Security, Compliance, and Enforcement
• To Ensure the Security of the Services - We care about keeping you secure and safe
while using our Services. Keeping you safe requires us to process your personal
information, such as your device information, activity information, and other relevant
information. We use such information to combat spam, malware, malicious activities,
or security risks; improve and enforce our security measures; and to monitor and verify
your identity so that unauthorized users do not gain access to your information. We
cannot ensure the security of our Services if we do not process your personal
information for security purposes.
• To Enforce Compliance with Our Terms and Agreements or Policies -
When you
access or use our Services, you are bound by our Conditions of Use and this Privacy
Statement. To ensure you comply with them, we process your personal information by
actively monitoring, investigating, preventing, and mitigating any alleged or actual
prohibited, illicit, or illegal activities on our Services. We also process your personal
information to investigate, prevent, or mitigate violations of our internal terms,
agreements, or policies and enforce our agreements with third parties and business
partners.
• To Maintain Legal and Regulatory Compliance -
Our Services are subject to certain
laws and regulations which may require us to process your personal information. For
example, we process your personal information to pay our taxes, to fulfill our business
obligations, ensure compliance with employment and recruitment laws, or as necessary
to manage risk as required under applicable law. Without processing your personal
information for such purposes, we cannot perform the Services in accordance with our
legal and regulatory requirements.
Administer Our Rewards Programs
•
To Operate the BPme Rewards Loyalty Program - We use your information to operate
the BPme Rewards loyalty program, for example, to track your progress toward meeting
the monthly fuel spend threshold, provide other services related to the program, and
ensure that the applicable Conditions of Use are observed. We also use your personal
information related to the BPme Rewards loyalty program for the following purposes:
•
To Send You Relevant Direct Marketing Communications – As part of the
registration process, you will be asked to indicate your preferences for receiving BP
marketing communications containing information and offers about BP products,
promotions, and services and those of our partners in the program, such as BP
branded credit cards. These communications may, depending on your selected
preferences, be sent from BP by email, text, push notification, and mail. You can opt
out of receiving these direct marketing communications at any time by following the
instructions set out in each marketing communication or by changing your
preferences within your account settings on the app, on the BPme Rewards website,
or by contacting bpconsumer@bp.com.
• To Provide You Personalized Offers – BP will use your information to analyze and
understand your shopping behavior based on your purchases at BP or Amoco
locations so that we can provide you with personalized BP offers and marketing
communications which we think will be of interest to you. To help us better
understand you as a customer, we will also analyze how you use the loyalty program
and how you interact with our app and other marketing channels, including
assessing the effectiveness of our offers and marketing communications. As part of
this, we can show or send you tailored BP offers and advertisements when you are
browsing the internet using cookies. Please visit section 2 of this Privacy Statement
to find out more about our cookie usage.
•
To Conduct Customer Research and Surveys – We will use your BPme Rewards
data to send you invitations by email to participate in voluntary surveys so that we
can improve the BPme Rewards program, our offers, and customer
communications.
• We will also analyze and use your data (on an anonymized, aggregate level, which
does not identify any specific information) to carry out research into how customers
are interacting with BP and the loyalty program so that we can improve our products,
services, and customer communications.
4. How We Disclose Your Personal Information (Sale and Sharing).
Certain laws consider the exchange of Personal Information with third parties as a sale, even in
the absence of monetary benefits, therefore, our engagements with third parties may be
considered a sale under applicable laws. To opt out of the sale or sharing of your Personal
Information, please contact us at consumerprivacy@bp.com or by phone at 1-800-333-3991. We
may disclose the categories of personal information described above as follows:
a.
Within Our Corporate Organization
BP is a part of a corporate organization that has many legal entities, business processes,
management structures, and technical systems. BP may share your personal information
within this organization to provide you with the Services and take actions based on your
requests and provide you with complementary offers from BPme affiliated brands: ampm, bp
pulse, Castrol, Thorntons, and Travel Centers of America etc. Where this is the case, we do
this under a comprehensive, flexible, and global compliance framework which implements
appropriate measures and safeguards to ensure that your personal information is protected in
accordance with applicable data protection laws.
b.
Service Providers
We may share your personal information with service providers acting on our behalf to help
us operate our Services and for marketing purposes. These service providers can only use
your data in accordance with our written instructions and must comply with the information
security protections we have put in place.
c. Marketing Partners
We may share your personal information with other entities that offer affiliated services, such
as BP branded credit cards that enable you to redeem the benefit of the Services.
d. To Maintain Legal and Regulatory Compliance
We have the right to disclose your personal information as required by law, or when we
believe that disclosure is necessary to protect our rights and/or comply with a judicial
proceeding, court order, request from a regulator, or any other legal process served on BP. If
there is a takeover, sale, or purchase of our business, we may disclose your personal
information to the new (or prospective) owner of the business.
5. Security Precautions
We take precautions to protect data and information under our control from misuse, loss, or
alteration. Our security measures include industry-standard physical, technical, and
administrative measures to prevent unauthorized access to or disclosure of your information,
to maintain data accuracy, to ensure the appropriate use of information, and otherwise
safeguard your personal information.
Please recognize that protecting your personal information is also your responsibility. We ask
you to be responsible for safeguarding your password, secret questions and answers, and
other authentication information you use to access our Services.
6. International Transfers
Since BP operates globally, BP may require your personal information to be transferred to
other countries where necessary to provide the Services. Where we transfer personal
information to other wholly owned BP entities, we do this under a comprehensive, flexible,
and global compliance framework which implements appropriate measures and safeguard
(including EU standard contractual clauses) to ensure that your personal information is
protected in accordance with applicable data protection laws.
7. Our Retention Periods
We will retain your personal information only for as long as is necessary to fulfill the purposes
for which it was collected as noted in section 3 and 11(b). We may retain some of your
personal information for a longer period as far as it may be necessary to defend or prosecute
any legal claim(s).
We retain the information you provide when you register, together with information we
collect about you and your use of the program, for the duration of your membership of the
program. If you request account deletion, we will delete, aggregate, or deidentify your
associated account data so that it no longer identifies you. We may also continue to use the
aggregated or deidentified form of the data for statistical and analytical purposes.
8. Third-Party Websites We Link To
Our Site may contain links to third-party sites. This Privacy Statement does not apply to those
third-party sites. We recommend that you read the privacy statements of any other sites that
you visit as we cannot accept responsibility for the privacy practices of these sites which may
be different to ours.
9. Children
Our Services are not directed to, and we do not knowingly collect personal information from,
children under the age of 16. If you are under 16, please do not fill out our forms or send
personal information about yourself to us. If we become aware that a child under 16 has
provided us with personal information, we will take steps to delete such information from our
files.
10. Keeping your personal information accurate
We are committed to ensuring that your personal information is kept accurate and up to date.
However, it is up to you to update it with any changes. You can update your contact details
and other data via your account settings in the BPme app or on the BPme Rewards website.
Please notify us at bpconsumer@bp.com if there are any further changes that you would like
our assistance on, providing us with sufficient information to enable us to identify you, so that
any changes can be made.
11. Notice for California Residents
Last Updated: January 1, 2023
This section applies only to California residents and does not apply to personal information
collected about BPPNA personnel, job applicants, or business partners. This section uses
certain terms that have the meanings given to them in the California Consumer Privacy Act of
2018 (as amended by the California Privacy Rights Act of 2020) and its implementing
regulations (collectively, the “CCPA”). For more information about the personal information,
we collect and how we collect it, please refer to sections 1 and 2 above.
a. P
ersonal Information Categories We Collect.
We may collect (and may have collected during the 12-month period prior to the Last Updated
date of this section 11) the following categories of personal information when you use our
Services:
• identifiers such as a name, postal address, unique personal identifier, online identifier,
email, account name, phone number, your device’s IP address, software, and identification
numbers associated with your devices.
• commercial information such as records of products or services purchased, obtained, or
considered by you.
• online activity, such as internet or other electronic information regarding your browsing
history, search history, the webpage visited before you came to our Site, length of visit and
number of page views, click-stream data, locale preferences, your mobile carrier, date and
time stamps associated with transactions, and system configuration information.
• your geolocation, to the extent you have configured your device to permit us to collect such
information.
• sensory information, such as audio recordings of your voice to the extent you call us, as
permitted under applicable law.
• inferences about your preferences, characteristics, behavior, and attitudes.
b. Purposes for Processing Personal Information.
We may use (and may have used during the 12-month period prior to the Last Updated date
of this section 11) your personal information for the purposes described in section 3 and for
the following business purposes:
• Performing services, maintaining or servicing accounts, providing customer
service, and verifying customer information;
• Providing advertising and marketing services;
• Auditing related to counting ad impressions to unique visitors, verifying
positioning and quality of ad impressions, and auditing compliance;
• Short-term, transient use, such as non-personalized advertising shown as part of
your current interaction with us;
• Helping to ensure security and integrity;
• Undertaking activities to verify or maintain the quality or safety of our services or
devices and to improve, upgrade, or enhance them;
• Debugging to identify and repair errors; and
• Undertaking internal research for technological development and demonstration.
c. Retention of Personal Information. We will retain your personal information in accordance
with section 7 above, but in no case longer than the period reasonably necessary to achieve
the purposes described in section 3 and section 11(b), or any other notice provided at the time
of collection, considering applicable statutes of limitation and records retention requirements
under applicable law.
d. Sources of Personal Information. We may obtain your personal information from the
following sources:
• Directly from you, such as when you register for the App, when you contact us by
email, when you call us, when you use any of our social media channels, or
via the BPme’s virtual assistant and chatbot
•
Your devices, such as when you use our Services
•
Our affiliates and subsidiaries
•
Service providers, contractors, and other vendors who provide services on our
behalf
•
Our joint marketing and business partners
•
Online advertising services
•
Data analytics providers
•
Operating systems and platforms
• Social networks
e.Sale or Sharing of Personal Information. We do not sell your personal information in
exchange for monetary compensation; however, we may share your personal information by
allowing certain third parties who may also be our service providers (such as online
advertising services and social networks) to collect personal information via automated
technologies on our Services for social networking and cross-context behavioral advertising
purposes. This kind of sharing, to third parties who are not our service providers, may be
considered a “sale” under California law when the personal information is exchanged for
non-monetary consideration. You have the right to opt out of these types of disclosures of
your information.
We may sell or share for cross-context behavioral advertising purposes (and may have sold or
shared during the 12-month period prior to the Last Updated date of this section 11), the
following categories of personal information about you to online advertising services and
social networks:
• Identifiers
• Commercial information
• Online activity
• Inferences
To the extent we “sell” or “share” your personal information, you have the right to opt-out of
this disclosure of your information, as detailed below. We do not have actual knowledge that
we sell or share the personal information of minors under 16 years of age.
f. Disclosure of personal information. During the 12-month period prior to the Last Updated
date of this section 11, we may have disclosed the following categories of personal
information about you for a business purpose to the following categories of third parties:
Categories of
Personal Information
Categories of Third Parties
Identifiers
•
Our affiliates and subsidiaries
• Vendors who provide services on our
behalf
• Our joint marketing and business partners
• Professional services organizations, such
as auditors and law firms
• Data analytics providers
• Internet service providers
• Operating systems and platforms
•
Online advertising services and advertising
networks
• Social networks
• Co-sponsors of contests, sweepstakes or
other promotions
• Government entities
Online Activity
• Our affiliates and subsidiaries
• Vendors who provide services on our
behalf
• Our joint marketing and business partners
• Data analytics providers
• Internet service providers
• Operating systems and platforms
• Online advertising services and
advertising
networks
• Social networks
•
Co-sponsors of contests, sweepstakes or
other promotions
Geolocation Data
• Our affiliates and subsidiaries
• Vendors who provide services on our
behalf
• Our joint marketing and business partners
• Professional services organizations, such
as auditors and law firms
• Data analytics providers
• Internet service providers
• Operating systems and platforms
•
Online advertising services and advertising
networks
• Social networks
•
Co-sponsors of contests, sweepstakes or
other promotions
• Government entities
Inferences
•
Our affiliates and subsidiaries
• Vendors who provide services on our
behalf
• Our joint marketing and business partners
• Data analytics providers
• Internet service providers
• Operating systems and platforms
•
Online advertising services and advertising
networks
• Social networks
• Co-sponsors of contests, sweepstakes or
other promotions
g. California Consumer Privacy Rights. You have certain choices regarding your personal
information, as described below
•
Access
: You have the right to request, twice in a 12-month period, that we disclose
to you the personal information we have collected, used, disclosed, and sold or
shared about you.
•
Correction
: You have the right to request that we correct the personal information
we maintain about you, if that information is inaccurate.
•
Deletion
: You have the right to request that we delete certain personal information
we have collected from you.
•
Opt-Out of Sale or Sharing
: You have the right to opt-out of the sale of your
personal information or the sharing of your personal information for cross-context
behavioral advertising purposes.
•
Shine the Light Request
: You also may have the right to request that we provide
you with (a) a list of certain categories of personal information we have disclosed
to third parties for their direct marketing purposes during the immediately
preceding calendar year and (b) the identity of those third parties.
h. How to submit a request. To submit an access, correction, or deletion request, or to opt out
of the sale or sharing of your Personal Information, please contact us at
consumerprivacy@bp.com or by phone at 1-800-333-3991. To submit a request as an
authorized agent on behalf of a consumer, please e-mail consumerprivac[email protected] with the
subject line “Authorized Agent Request.” To submit a Shine the Light request, please contact
us at consumerprivacy@bp.com. In your request, please specify that you want a “California
Privacy Rights Notice.
i. Verifying Requests. To help protect your privacy and maintain security, we will take steps to
verify your identity before granting you access to your personal information or complying
with your deletion or correction request. If you have an online account with us, we may verify
your identity by requiring you to sign into your account. If you do not have an online account
with us and you request access to, correction of, or deletion of your personal information, we
may require you to authenticate your email address on record with us or to provide
information about your transactions or prior interactions with us. In addition, if you ask us to
provide you with specific pieces of personal information, we may require you to sign a
declaration under penalty of perjury that you are the consumer whose personal information is
the subject of the request.
j. Additional Information. If you choose to exercise any of your rights under the CCPA, you
have the right to not receive discriminatory treatment by us. To the extent permitted by
applicable law, we may charge a reasonable fee to comply with your request.
k. Notice of Financial Incentive.
The BPme Rewards Program (the “Program”) offer members of the Program certain benefits
in connection with their disclosure of personal information to bp. Such benefits may include
offers such as BPme Rewards, Price Match, Scorecard Rewards, credit card offers, or grocery
rewards.
To participate in the Program, we require your first and last name, email address, and phone
number. When you register through the App, you also may provide a credit card number,
debit card number, or other financial information. We also collect the categories of personal
information mentioned in Sections 1 and 11(a) above in connection with your participation in
the Services.
Subject to certain restrictions, the Program offers members 5 cents off per gallon on every
fuel purchased at participating bp and Amoco fuel stations. Additionally, members can
participate in the subscription-based Price Match offer and receive the lowest price fuel of
nearby gas stations up to a maximum discount of 5 cents per gallon. Members may also link
their Scorecard Rewards card and receive additional savings. Members may also receive
credit card offers from bp’s co-branded credit card partner. Occasionally, BPme members
receive additional savings, discounts, exclusive pricing, and promotional offers provided as
part of the Program. In addition, we may send members marketing and promotional
communications by email, phone, or through our App. For more information on the terms of
the Program, please see the BPme Rewards Terms and Conditions, available
here.
During registration, you must first consent to the BPme Rewards Terms and Conditions and
create an account on our Site or App. You may withdraw from the Program at any time by
accessing the deletion option in the App.
The Program offers certain financial incentives (including additional savings, discounts,
exclusive pricing, and promotional offers) in exchange for the collection, retention, and the
potential sale and sharing of the personal information we require for your participation in the
Program. The savings, discounts, exclusive pricing, and promotional offers for members
offered in connection with the program are reasonably related to our good faith estimate of
the value provided to bp by your personal information. We estimate that the value to bp of the
personal information you provided to facilitate participation in the Program is reasonably
related to the financial incentives less the expenses related to offering these financial
incentives
12. BPme Loyalty Program
To participate in the Program, we require certain personal data, including name, email
address, and mobile phone number. This personal data is necessary for us to offers members
of the Program certain benefits in connection with their disclosure of personal information to
bp. Such benefits may include offers such as BPme Rewards, Price Match, ScoreCard
Rewards, credit card offers, or grocery rewards. If you request deletion of your personal data,
we will not be able to offer you such benefits, because the savings, discounts, exclusive
pricing, and promotional offers for members offered in connection with the Program, are
reasonably related to our good faith estimate of the value provided to bp by your personal
information. We do not require Sensitive Data for participation in the Program or for you to
receive benefits from the Program.
Please review “Collection, Use, and Sharing of Personal Data” above to learn more about the
categories of personal data collected through the Program that will be sold or processed for
targeted advertising and the categories of third parties that will receive your personal data.
13. How to Contact Us
If you have questions relating to the handling of your personal information, you can contact
us by email at consumerprivacy@bp.com or by phone at 1-800-333-3991.
