DATE December 10, 2021 RELEASE NUMBER 43|21
New Outrigger DISCOVERY Offers Enhanced Perks
& Local Cultural Experiences
Outrigger DISCOVERY offers greater flexibility on how guests earn and spend rewards
– at home or away – with the redesign of GHA DISCOVERY
Download high-resolution images and video HERE.
HONOLULU – Premier beach resort brand Outrigger Hotels and Resorts, alongside Global Hotel
Alliance’s (GHA) network of 35 distinct brands, is pleased to announce the launch a newly redesigned
GHA DISCOVERY program with rewards and benefits designed to increase customer satisfaction.
Outrigger Hotels and Resorts joined GHA in 2016, as the growing alliance expanded its footprint in new
markets, including Outrigger’s home base of Hawai‘i, plus Fiji and Mauritius, while strengthening its
presence in Thailand. Outrigger adds six premier resorts to GHA’s network in 85 countries, serving more
than 11 million members.
“Today’s discerning guests want to be recognized and rewarded instantly, wherever they travel and for
whatever they spend, and GHA DISCOVERY now offers this flexibility, with the introduction of the industry’s
first digital rewards currency, DISCOVERY Dollars, enabling members to earn from their very first stay and
redeem on future stays for in-hotel spend, from room to dining and spa or golf. With frequent local trips,
also the new norm due to ongoing pandemic-related travel restrictions, our new program is more accessible
and generous, rewarding members at hotels closer to home,” said GHA CEO Chris Hartley.
GHA DISCOVERY better leverages the emerging role of hotels and resorts as community and lifestyle
hubs, tapping into the consumer appetite for connection to people and places and encouraging local
spending, giving a much-needed boost to the hospitality sector and local economies.
Rewards come as local offers and experiences – authentic activities that connect guests to the culture
and local traditions of each destination, like coral planting in Fiji as part of OZONE (Outrigger’s ZONE), a
conservation initiative founded in 2014 and part of Outrigger’s larger ESG (Environment – Social -
Governance) arm.
New Outrigger DISCOVERY Offers Enhanced Perks & Local Cultural Experiences
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Additionally, for members who book on the GHA DISCOVERY website or mobile app between December
8-31, 2021, for travel completed by June 30, 2022, GHA DISCOVERY will contribute US $1 per booking to
charities supported by alliance brands, such as Outrigger partner, the Polynesian Voyaging Society, a
non-profit research and educational corporation established to research and perpetuate traditional
Polynesian voyaging methods.
Key benefits of the new program include:
● DISCOVERY DOLLARS (D$): An all-new digital rewards currency where members earn D$ at any
property in the GHA DISCOVERY collection for use on future stays. At check-out, D$ earned on
previous stays can be used towards the hotel room, room upgrades, dining, spa treatments or other
extras. Members can earn D$ from Day One, and the percentage earned on eligible spend increases
with membership tier status, starting at 4% and rising to 7%.
● EXPANDED MEMBERSHIP TIERS: The new GHA DISCOVERY tiers are Silver, Gold, Platinum and Titanium.
New members achieve Silver status at the start and are entitled to benefits from their first stay. Tier
progression is easier and faster to access, thanks to an extra tier added and more flexible criteria.
Members can move to the next tier in three ways – the number of nights/stays, spend across eligible
purchases or the number of hotel brands stayed in. Titanium members can also benefit from status
sharing, with the option to gift their tier to a friend or family member each year.
● LIVE LOCAL: Tapping into the staycation trend, Live Local gives members access to GHA properties in
their hometown through Stay Offers for well-deserved breaks; Local Offers for short bursts of
enjoyment without a stay, such as access to the beach, gym or pool, or special deals on dining and
wellness; plus Experiences – bespoke members-only activities that immerse them in their local culture
or community, from tours and classes to events and nature-bound expeditions.
Participating Outrigger Hotels and Resorts include Outrigger Reef Waikiki Beach Resort, Outrigger
Waikiki Beach Resort, Waikiki Beachcomber by Outrigger, Castaway Island, Fiji Resort, Outrigger Fiji
Beach Resort and Outrigger Mauritius Beach Resort.
Both Outrigger Fiji Beach Resort and Castaway Island, Fiji welcomed back guests on Dec. 1 after 20
months of being closed due to COVID-related travel regulations. The destinations created an exceptional
“Welcome Home to Outrigger” experience. Captured HERE in photo and video are some of the first
guests arriving back to Castaway Island, Fiji.
New Outrigger DISCOVERY Offers Enhanced Perks & Local Cultural Experiences
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Additionally, Outrigger Kona Resort and Spa, alongside Outrigger’s Thailand resorts, Outrigger Surin
Beach Resort and Outrigger Khao Lak Beach Resort, will join late December with Outrigger Koh Samui
Beach Resort on board March 2022, elevating Outrigger’s contribution to the program to 10 resorts.
Members can also receive exclusive rates at these hotels, resorts and condos in Outrigger’s portfolio:
Waikiki Malia by Outrigger, OHANA Waikiki East by Outrigger and Airport Honolulu Hotel on O‘ahu,
Hawai‘i Vacation Condos by Outrigger on O‘ahu, Maui, Kaua‘i and Hawai‘i Island; and Honua Kai Resort
& Spa and The Kapalua Villas Maui on Maui.
GHA DISCOVERY is complimentary to join; travelers can sign up online or download the GHA DISCOVERY
app and register on their mobile phones. Travelers can also connect with GHA DISCOVERY on Instagram
and Facebook.
For more information visit Outrigger DISCOVERY and GHA DISCOVERY.
ABOUT GLOBAL HOTEL ALLIANCE
Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-
brand loyalty program leveraging a shared technology platform. Through membership in GHA, brands expand their global reach,
drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence
and individual positioning. GHA represents a collection of 35 brands with over 500 hotels in 85 countries serving 11 million
members. The award-winning GHA DISCOVERY program generates approximately $2 billion in revenue and more than eight
million room nights annually. GHA’s brands currently include Anantara, Araiya, Avani, Campbell Gray, Capella, Corinthia,
Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Mysk, Niccolo,
Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, Shaza,
Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit globalhotelalliance.com.
ABOUT GHA DISCOVERY
Launched in 2010, GHA DISCOVERY is the world’s largest loyalty program for independent hotel brands, featuring more than 500
hotels, resorts and palaces across 35 brands. Members enjoy VIP recognition, thoughtful benefits and generous rewards at home
or away. Recently the program has evolved to include an additional tier and flexible paths to upgrade through nights/stays,
eligible purchases or number of brands stayed, making it easier and faster for members to reach elite status. Unlike more
traditional programs, GHA DISCOVERY does not ask members to count points towards their next upgrade. Instead, members earn
and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each
hotel and have access to properties close to home, without a stay, through member-only Local Offers.
ABOUT OUTRIGGER HOSPITALITY GROUP
For more than 70 years, Outrigger Hotels and Resorts has charted a journey of discovery – expanding from Hawai‘i to premier
resort destinations including Fiji, Mauritius and Thailand. The privately held hospitality company invites guests to ‘Escape
Ordinary’ with authentic Signature Experiences and the Outrigger DISCOVERY loyalty program. Outrigger’s multi-branded
portfolio includes Outrigger® Resorts, OHANA Hotels by Outrigger®, Hawaii Vacation Condos by Outrigger®, Kapalua Villas Maui
and Honua Kai Resort & Spa Maui while also managing select properties from top international hotel brands including Embassy
Suites by Hilton®, Best Western® and Hilton Grand Vacations®. Find out more at Outrigger.com or visit @OutriggerResorts on
Facebook, Instagram and Twitter.
NORTH AMERICA
Monica Salter | VP Global Communications & Social Responsibility
Outrigger Hospitality Group | Tel: (+1) 808-921-6839 | Email: [email protected]
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