Free T-Shirt Business Plan Template by Wise
Business Plans
[Company Logo]
[Company Name]
[Company Address]
[Company Phone Number]
Developed By:
[Name]
[Your Role]
[Company Name]
[Address]
Email: [ ]
Document Version
Business Plan Confidentiality Agreement
The undersigned reader of [Company's Name] Business Plan acknowledges that the
information provided is totally confidential, and undertakes not to reveal anything
discovered in the business plan without the express written agreement of [Business
Owner's Name].
The reader also acknowledges that the information to be provided in this business plan is
confidential in all aspects, with the exception of information that is in the public domain
through other means, and that any disclosure or use of the same by the reader may
cause serious harm and or damage to [Company Name].
This business plan document will be returned to [Business Owner's Name] immediately
upon request.
This is a business plan. This document does not make or intend to make any offer.
Your Business Name or Logo
Table of Contents
1. Executive Summary……………………………………………………………………….##
2. Company Overview..……………..……………….…….…….…….…...……………….##
3. Industry Analysis………………………………....…………………….….…….………..##
4. Customer Analysis…………………………………………….…...….….…….………...##
5. Competitor Analysis…………...………………………………………………………….##
6. Marketing Plan…………………....……………………………….…….…….…….…….##
7. Operations Plan………….....……………………………………………………………..##
8. Management Team………….....…………………………………………………………##
9. Financial Plan…………….….….………………………………………………………….##
10. Appendix……………………………….…………………………………………………##
Your Business Name or Logo
Executive Summary
Provide a one-two-page overview of your t-shirt business and highlight the most important
details. A typical executive summary includes:
● Business Overview
Describe what your t-shirt business does, its goals, and objectives?
● Products and Services
List your t-shirt business products in more detail, if applicable. Describe the service you offer.
● Customer Focus
Provide a concise and clear definition of your t-shirt business target market, as well as the need
you hope to fulfill.
● Financial Highlights
How much capital, if any, are you seeking for your t-shirt business, and how you are going to
use them?
● Management Team
Outlines your management team, staff, resources, and how your t-shirt business is structured.
Your Business Name or Logo
Company Overview
This section summarizes your t-shirt business. You should include the company's registered
name, physical address, key people, the company's history, its nature, and your company's
goals. Let's break down these sections
Company Profile
●
What is your location?
● When did you form?
● What is the legal entity form of your company?
Company Mission/Vision Statement
● What are the objectives of your company?
Previous Accomplishments
● Describe the past accomplishments that have your t-shirt business already achieved
Industry Analysis
Your Business Name or Logo
T-Shirt industry overview
● Briefly describes the t-shirt industry. Define the t-shirt industry in terms of its history,
geographical service area, and products.
T-Shirt industry trends
● Examine trends and growth patterns in the t-shirt industry.
Relevant Market Size
● How large is your relevant market (the number of customers who can realistically buy
from you)?
Factors affecting the t-shirt industry
● Determine what factors influence the t-shirt industry. These may include government
regulations and other businesses' competitive practices.
Five Years Forecast
● What will your t-shirt company's position be in the industry in five years? Identify
opportunities that your company can take advantage of in the industry.
Your Business Name or Logo
Customer Analysis
Identify your target customers
● Who are your target customers? Please provide a detailed demographic profile.
Factual information obtained is categorized as follows:
● Demographic data: Age, gender, income
● Geographic: Location, type of area (Rural, suburban, urban)
● Psychographic: Values, interests, beliefs, personality, lifestyle
● Behavioral: Behavior patterns, frequent actions, buying habits
Customer Needs
● What are the key needs of your target audience?
How do your t-shirt business products align with customer needs?
● Explain how your t-shirt company products' features benefit the customer and what its
Unique Selling Proposition is. Describe how your offerings make your customers' lives
easier.
Your Business Name or Logo
Competitive Analysis
Describe the state of competition in your t-shirt industry. You may want to include a SWOT
analysis here or in your appendix.
List your top competitors along with the following details for each:
Direct Competitors
●
What are your direct competitors? Which are their strengths and weaknesses?
Indirect Competitors,
● Who are your indirect competitors? Which are their strengths and weaknesses?
Competitive Advantage
● What makes you different from your competitors? Do you have sustainable advantages
(can your competitors emulate you)
Competitor Name
Strength(s)
Weakness(es)
Competitive
Advantage
Competitor A
Competitor B
Competitor C
Your Business Name or Logo
Marketing Plan
Brand positioning
Why are potential buyers going to be interested in your t-shirts? How will you address your
buyer persona’s biggest challenges and goals?
Example: The [Company Name] brand will emphasize the Company's unique value
proposition:
● Location is convenient
● Reasonable prices
● High-quality and inventive t-shirt offerings
Pricing Strategy
What is the maximum amount you can charge? And how do you maximize your income by
balancing sales volume and price?
Placing
This is where you sell t-shirts. List the locations Where customers can purchase your products.
Do you have a storefront? online store? Do you operate kiosks or locations at events? Do you
sell through other retailers or websites? Describe your distribution strategy here.
Promotion
How will you market your t-shirt‘s services or products? Are you going to market your t-shirt
services at a price that matches the quality? Will it be a low-cost, no-frills alternative to similar
offerings available from other t-shirt businesses? Describe your advertising strategy. When will
you advertise?
Your Business Name or Logo
Operations Plan
The following are two parts to your operations plan.
Key Operational Processes
● What are the key operational processes your t-shirt business must perform on
a daily basis to succeed?
Goal
Plan
Action
Responsibility
Deadline
Business Milestones
● Over the next 1-3 years, what milestones will you need to achieve success?
Date
Milestone
Date 1
Date 2
Date 3
`
Date 4
Your Business Name or Logo
Management Team
Your management team section of the t-shirt business plan should contain the following
key elements:
Organizational Structure:
●
Highlights the hierarchy and outlines responsibilities and decision-making
authority.
Management Team Members
● Highlights the company's management team. Also, providing details of key employees,
such as their qualifications, experience, or skills can add a competitive edge to the
image of the business.
Working Structure:
● Describes how your management team will operate within your t-shirt business
structure.
Expertise:
● Provides details about your team's business expertise.
Management Team Gaps
●
Who else needs to be hired?
Skills Gap:
●
Explain what your t-shirt company is planning to do to improve staff skills and
expertise. In this section, you should address your plans for acquiring new
information and knowledge.
Your Business Name or Logo
Financial Plan
Revenue Model
● How does your t-shirt business generate revenue?
Sales Forecast
● The sales forecast is exactly what it sounds like: your projections, or forecast, of what
you think you will sell in a given period.
Financial Highlights
● How do you project your topline financials over the next five years?
Funding Requirements/Use of Funds
● How much money will you need to start and/or run your t-shirt? How will you use these
funds?
Your Business Name or Logo
Appendix
A business plan's appendix is the place where you can include any additional
documents that you want to use to give your readers a feel for your product, marketing,
services, etc.
Some examples:
● Startup Costs sheet
● 5 Year Annual Income Statement
● 5 Year Annual Balance Sheet
● 5 Year Annual Cash Flow Statement
Your Business Name or Logo
