Online Ordering
Promotional Toolkit
Your Direct Delivery digital ordering page is live on your website, and your team is ready to accept delivery orders.
So what’s next? Promoting to your customers.
Whether your customers are long-time dine-in regulars, or they order every Friday night to their couch, it’s crucial
that your guests know you are now accepting DIRECT orders via your website and social channels.
This information is important to share with guests to help you reduce spend with third party delivery companies,
enabling your staff to focus on providing the best food and experience possible to your delivery and take out
customers.
This toolkit will walk you through THREE ways to announce to your customers, spreading awareness of Direct
Delivery at your restaurant:
1. Email Announcements
2. Social Media Posts
3. 3rd Party Delivery Bag Inserts
Read on for sample copy and graphics you can use to promote Direct Delivery.
INTRODUCING ONLINE ORDERING // LAUNCHING TO YOUR CUSTOMERS
ONLINE ORDERING
Email Templates
HEADER(S):
[VENUE] Introduces Online Ordering!
BODY TEXT:
Dear Guest,
With the recent closing of our restaurant due to government mandates in [CITY], we’re doing our part to ensure
your health and safety during this time of uncertainty.
While you can’t dine in-house with us for the near future, we are so excited to introduce Online Ordering, safely
bringing the comfort and experience of [VENUE] straight to your home.
To view our offerings and place an order, please visit our website here. Rest assured, we’re taking all necessary
sanitation and food safety precautions at this time.
Your support is greatly appreciated. We miss you, stay safe and healthy!
[VENUE]
ONLINE ORDERING EMAILS: INTRODUCING ONLINE ORDERING // SHORT & SWEET
HEADER(S):
[CITY], We’re Still Here For You
BODY TEXT:
Hungry? We’ve got you covered.
Our mission has always been to serve our community delicious food and best in class experiences, and as our
world continues to shift, we’re eager to offer our guests direct delivery - bringing the enjoyment of [VENUE] straight
to your door!
Why does it matter for you to order delivery directly? Because every dollar counts. When you order through
Grubhub or a similar service, we’re paying upwards of 30% on that order to a third-party company. When you order
through our website, it’s FREE for us -- which means we can stay open and offering delivery during this time. To
check out our menu and place an order directly, head to our website here.
Your support is greatly appreciated and we can’t wait to see you soon!
Stay safe, take care and please reach out if you have any questions regarding your order.
[VENUE]
ONLINE ORDERING EMAILS: INTRODUCING ONLINE ORDERING // POSITIVE TONE V1
HEADER(S):
[CITY], We’re Still Here For You!
Don’t despair, delivery is here!
BODY TEXT:
Our mission has always been to bring our community together for good food and experiences, and that hasn’t
changed. Though you can’t join us in the dining room at the moment, we’re excited to be able roll out
#DirectDelivery.
As our industry adapts over the next few week to a new reality, we need your help. We know that apps and services
like Grubhub, Uber Eats and Doordash are convenient. However, these services charge us 25-30% per order. We
would appreciate it if you go directly to our website to order delivery and take out when you’re craving [VENUE]. By
ordering delivery directly, we can keep more staff employed for a longer time while we navigate the closures
related to COVID-19.
To check out our menu and place an order directly, head to our website here. Your support during this time is
greatly appreciated and we can’t wait to see you soon.
Stay safe, take care and please reach out if you have any questions.
All the best,
[VENUE]
ONLINE ORDERING EMAILS: INTRODUCING ONLINE ORDERING // POSITIVE TONE V2
HEADER:
BODY TEXT:
To Our Community:
As of [MONTH DATE], 2020, [CITY] restaurants and bars have been mandated to close for on-premise service.
While the impact of this decision is already being felt by our industry, amongst the uncertainty, one thing remains
the same - our unwavering dedication to our customers.
So you don’t miss out on [VENUE] while at home, you can now order delivery directly online via our website. Please
consider supporting our business by ordering direct on our website for you, your roommates, or your family while
our restaurant is closed. Delivery apps like Grubhub and Uber Eats cost us upwards of 30% per order, so every
direct order counts. If you’re feeling hungry, please consider visiting our website instead of one of these sites -- it
helps us keep our team employed longer.
We look forward to bringing our best-in-class food directly to a couch near you.
Always here to serve you,
[VENUE]
ONLINE ORDERING EMAILS: INTRODUCING ONLINE ORDERING // MANDATED CLOSURES
ONLINE ORDERING
Social Media Templates
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
We might have closed our doors, but our kitchens are still fired up! ORDER DIRECT TODAY.
POST COPY:
Order delivery directly through our website, and receive 10% off your meal.
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
We might have closed our doors, but our kitchens are still fired up! ORDER DIRECT TODAY.
POST COPY:
Order delivery directly via our website today, and receive a gift card for the amount of your
order for future in-restaurant dining.
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
We’ve closed our doors, but our kitchens are heating up! ORDER DIRECT TODAY.
POST COPY:
Order direct delivery via our website, and we’ll donate 25% of each order towards our
employees affected by the shutdown.
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
Our restaurants are closed until further notice to protect your health, but we’re still offering
delivery and take out. Order DIRECT via our website TODAY.
POST COPY:
We’d love your support!
Order directly through our website today and receive 15% off your order.
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
Though our restaurant is closed, delivery and takeout are still available. Order DIRECT via our
website TODAY.
POST COPY:
We’d love your support!
Order directly through our website and we’ll donate 20% of your order to No Kid Hungry (or
other local organization - e.g. City Harvest).
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
We’ve taken the decision to temporarily close our doors, but we’re still open for delivery and
takeout. Order DIRECT via our website TODAY. #StaySafe #StayHealthy
POST COPY:
ORDER DIRECT DELIVERY!
Our doors are closed, but our food is hot. Visit our website to order delivery and receive a
free branded hat with all order $25+
SOCIAL MEDIA: INTRODUCING ONLINE ORDERING
CAPTION:
We’ve taken the decision to temporarily close our doors, but we’re still open for delivery and
takeout. Order DIRECT via our website TODAY. #StaySafe #StayHealthy
POST COPY:
#DIRECTDELIVERY
Order directly through our website today, and receive 15% off your order.
This offer is exclusive to direct delivery orders.
ONLINE ORDERING
3rd Party Delivery Inserts
3RD PARTY DELIVERY INSERTS: INTRODUCING ONLINE ORDERING
COPY:
Love getting [VENUE] delivered straight to
your door?
Order your next delivery directly through our
website, and receive 10% off your next meal.
3RD PARTY DELIVERY INSERTS: INTRODUCING ONLINE ORDERING
COPY:
We now offer direct delivery!
Order your next delivery through our website
to receive 25% off.
3RD PARTY DELIVERY INSERTS: INTRODUCING ONLINE ORDERING
COPY:
Our doors are closed for now, but thanks to
customers like you our kitchens are still fired
up!
Order your next delivery directly via our
website, and receive a gift card for the
amount of your order for future in-restaurant
dining.
3RD PARTY DELIVERY INSERTS: INTRODUCING ONLINE ORDERING
COPY:
WE’D LOVE YOUR SUPPORT.
Order your next delivery directly via our
website, and we’ll donate 25% of each order
towards our employees affected by the
shutdown.
3RD PARTY DELIVERY INSERTS: INTRODUCING ONLINE ORDERING
COPY:
Want to help us do our part?
Order your next delivery directly via our
website, and we’ll donate 20% of your order to
CITY HARVEST (or other local organization -
e.g. NO KID HUNGRY).
3RD PARTY DELIVERY INSERTS: INTRODUCING ONLINE ORDERING
COPY:
WE’D LOVE YOUR HELP.
Our doors are closed, but our food is hot.
Visit our website to order your next delivery
order today, and receive a free branded hat
with all orders $25+.
#DIRECTDELIVERY!
Your customers are now leveraging your direct digital ordering page to submit their orders. So how do
you stay top-of-mind when hunger strikes?
Read on for additional campaign ideas to help drive more customers to your direct ordering pages,
including crafting campaigns leveraging:
● Big delivery nights (Thursday/Sunday)
● Weather-related communications (Rainy or Extreme Heat days)
● Timely messages (11am/4pm -- before lunch and dinner)
● Value-add messages (e.g. promotions)
● Holidays (Easter, Passover, Cinco de Mayo, Mother’s Day)
● Thirsty Thursday
● Wine Wednesday
● Taco Tuesday
● Sushi Saturday
● Margarita Monday
LEVERAGING ONLINE ORDERING // CONTINUED ENGAGEMENT WITH YOUR CUSTOMERS
ONLINE ORDERING
Engagement Campaigns
ENGAGEMENT CAMPAIGNS: THURSDAYS & SUNDAYS
HEADER(S):
It’s Thursday Night… What’s on your table?
BODY TEXT:
OUR KITCHEN IS OPEN
It’s Thursday night, which mean pasta (should) be on the table. Whether it’s bolognese, cacio
pepe or pesto -- we’ve got you covered tonight!
Plus, as an extra ‘thank you’ for ordering direct delivery, we’re giving you 15% off all orders
placed this Thursday.
[CHECK OUT THE MENU]
ENGAGEMENT CAMPAIGNS: WEATHER-RELATED COMMUNICATIONS
HEADER(S):
Rainy days = delivery!
Stay dry, stay fed.
BODY TEXT:
Stay dry with delicious delivery!
[VIEW MENU]
No need to get wet. Stay in and let us deliver to you.
We can’t wait to cook up your favorite dish!
<3 The Five Figs Team
ENGAGEMENT CAMPAIGNS: TIMELY MESSAGES
HEADER(S):
It’s almost lunch time…
No sad desk salads here.
Click now for instant delivery!
What are you having for dinner?
What’s on the menu tonight?
BODY TEXT:
It’s that time… lunchtime. Have you ordered your delivery yet?
Order by 11:30am for guaranteed delivery by 12:30pm. Plus, receive a free mini dessert with
every order over $20.
[I’M HUNGRY]
ENGAGEMENT CAMPAIGNS: VALUE-ADD EMAILS
HEADER(S):
[NAME], you deserve a drink
[NAME], you deserve a treat
Delivery deals inside…
10% off your order ahead
BODY TEXT:
Craving a delicious deal? We’ve got you covered.
Order delivery directly through our website and receive 10% off your order -- no strings
attached.
Thank you for supporting our restaurant!
[ORDER NOW]
ENGAGEMENT CAMPAIGNS: HOLIDAYS - EASTER / PASSOVER
HEADER(S):
Easter is here. Have your ordered your meal yet?
Get Your Easter Sunday Meal Today!
Pass the potato latkes! We’re delivering for Passover.
BODY TEXT:
This Easter, don’t forget to order our family meals!
To feed your hungry family this Easter Sunday, we’re offering 2 meal packages of our favorites
-- including [MENU ITEM 1], [MENU ITEM 2], and [MENU ITEM 3].
Meal Package 1 (Feeds 2-3 people)
● [MENU ITEM 1], [MENU ITEM 2], [MENU ITEM 3]
Meal Package 2 (Feeds 4-6 people)
● [MENU ITEM 1], [MENU ITEM 2], [MENU ITEM 3], [MENU ITEM 4]
Plus, don’t forget the wine! We’re now delivering bottles from our extensive collection of
wines.
[ORDER NOW]
ENGAGEMENT CAMPAIGNS: HOLIDAYS - CINCO DE MAYO
HEADER(S):
Cinco de Drinko -- We now deliver margaritas!
Celebrate Cinco de Mayo with Tacos & Tequila!
Your margarita fix
✔
BODY TEXT:
Have you ordered your Cinco de Mayo survival kits yet?
This year, we’re doing Cinco de Mayo a little differently, offering DIY taco and margarita kits!
DIY Taco Kit (Feeds 4 people) - $45
● Our signature flour tortillas, your choice of chicken or vegetable filling, salsa verde or
pico de gallo, sides of beans, rice, and avocado, shredded lettuce and cheese, and
chopped onions and cilantro
DIY Margarita Kit (Ingredients for 8 drinks) - $55
● Blanco tequila, fresh squeezed lime juice, agave syrup, salt
Each kit comes with a recipe booklet with step-by-step instructions.
[GET THE PARTY STARTED]
ENGAGEMENT CAMPAIGNS: THIRSTY THURSDAY
HEADER(S):
[NAME], join us for a drink?
Drinks. Delivered.
It’s 5 o’clock somewhere
BODY TEXT:
It’s that time of the week again… Thirsty Thursday! Are you fully stocked to take advantage of
happy hour tonight?
Order your libations now via our website -- whether it’s wine, beer or liquor, we have you
covered.
Plus, every order $50+ receives an exclusive [VENUE]-branded wine bottle opener.
[ORDER NOW]
ENGAGEMENT CAMPAIGNS: WINE WEDNESDAY
HEADER(S):
Winding down for Wine Wednesday
Wine Wednesday > Hump Day
BOGO 50% OFF ALL WINES - TODAY ONLY!
Your mid-week treat
BODY TEXT:
Hump Day got you down? Turn that frown upside down, with buy one, get one 50% off on all
bottles of wine when you order directly via our website.
---
Calling all wine lovers. Enjoy a mid-week treat with direct delivery from [VENUE]!
Every Wednesday, enjoy 25% off bottles of wine when you order one of our artisan pizzas.
---
Wine Wednesday. Your new favorite day of the week.
Take your pick of our extensive wine collection, and enjoy:
10% off 2 bottles | 15% off 3 bottles | 20% off 4 bottles
Stock up now for your best Wine Wednesday yet!
[GIVE ME THE VINO]
ENGAGEMENT CAMPAIGNS: TACO TUESDAY
HEADER(S):
Taco Tuesday Deals Ahead
#TacoTuesday 🌮
Let’s TACO-bout these Taco Tuesday deals…
Holy guacamole! Taco Tuesday is here.
BODY TEXT:
TACO TUESDAY DEALS
3 Tacos for $5
8 Tacos for $10
Taco Party Platters (feeds 3-4) - $30
Includes: 12 tacos, guacamole & chips, rice & beans
Order now to fill your taco needs!
[ORDER TACOS]
ENGAGEMENT CAMPAIGNS: SUSHI SATURDAY
HEADER(S):
#SushiSaturday is here…
BODY TEXT:
Got sushi on the mind? We can help.
Place your sushi order now directly through our website and receive a free edamame with
orders $15+ or a free California roll with orders $25+.
Plus, don’t forget the sake! We now offer carafes and bottles to go. Order now from our
extensive collection of junmai and daiginjo sakes.
[FEED ME]
ENGAGEMENT CAMPAIGNS: MARGARITA MONDAY
HEADER(S):
Margaritas. Delivered now.
#MargaritaMonday
Got a case of the Mondays?
BODY TEXT:
Got a case of the Mondays? We’ve got you covered with Margaritas on demand!
Order now directly via our website -- offering exclusive direct delivery flavors including mango,
strawberry jalapeno, and pineapple.
[PASS THE MARG]
Additional Resources
ONLINE ORDERING SALES
+1 212 242 5607
www.sevenrooms.com
@sevenrooms @sevenrooms
@sevenrooms @sevenrooms
For additional ideas from operators around
the U.S. on how to leverage delivery and
takeout, check out our Inspiration Guide.
Want to share Online Ordering with someone
in the industry? Please share the following
link.
