Department of Sociology at Lancaster University 14
Third, it makes the point that kitchen transformation has to do with the ways in which future
images of performance are materialised today. New appliances, new designs and new
layouts are required because they allow or engender desired practices. People look ahead.
While some can and do buy things in preparation for a life they are not yet living, this is not
the only way of proceeding. As we have seen, there are different types of balance and
imbalance between having and doing: when faced with disjunction between the two,
acquisition is one response but adaptation, resignation and making do are others.
More abstractly, our analysis of performance and possession bridges between theories of
consumption and arguments developed within science and technology studies. It does so by
putting concepts of practice centre stage. This is a useful move but social theories of practice
as developed by Giddens (1984), Pred (1981) or Bhaskar (1979) are predominantly
concerned with the ways in which forms of order are stabilised, sustained and reproduced.
There is more that could be said about why this is the case. For the time being, it is enough
to notice that in analysing kitchen renovation we emphasise the future orientation of present
practice, and its anchoring in the past. In so doing we provide a way of thinking about novelty
and renewal that takes due account of the temporality as well as the mutual construction of
having and doing.
This far, we have said little about specific sources of restlessness or about what drives and
animates kitchen renovation. Some disjunctions are undoubtedly generated by changes and
challenges that arise as people move through the life course. Others relate to seemingly
generic trends, for example in food provisioning (hence the need for the freezer), in concepts
of family life (hence re-defining the kitchen as living room), and in the development of new
sociotechnical configurations. The idea that units should match and appliances conform to a
single stylistic order was, for example, critical in making it possible (and sometimes
necessary) to conceptualise and to buy and sell 'the kitchen' as a singular commodity.
Commercial interests are clearly important and many actors have a stake in promoting and
standardising what they hope will become the conventions of the future.
All the same, there is no single kitchen to which people aspire. The details of design,
acquisition and use remain varied, contested and always localised. This is partly because
ambitions and aspirations are bound up with different understandings of normal and ordinary
practice and anchored in different each variously anchored in the past, present and future. In
writing about the acquisition and use of televisions, computers and videos, Silverstone (1993)
makes a very similar point, arguing that households have dominant orientations 'to either
past, present or future' and that this makes a difference to what they buy and to how
consumer goods are, and are not, appropriated. Silverstone goes on to suggest that a family's
moral economy 'defines a basis for its own sense of integrity, distinctiveness and ability to
manage in a world of public goods, meanings and values' (1993: 286). While each household
has its own way of operating, certain aspects are shared with others. To quote Silverstone
again, 'the particular character of a household's moral economy, and its strength or weakness
relative to the structures and behaviours of the formal economy and the public sphere, will
depend on a number of factors. Class and culture are clearly paramount. The availability and
nature of economic and symbolic capital provide a powerful matrix for understanding
differences between households and their capacity to forge a culture of their own.' (1993:
287). Tying these observations back to our own argument, the critical point is that a
household's moral economy is as important for what its members do as it is for the taste-
based judgements and lifestyle identifications embodied in what they own.
If we are to understand why kitchens are on average renewed every seven years or so, we
need to understand the types of restlessness that lie behind contemporary patterns of
consumption. Since moral economies are associated with distinctive orientations to having