ceoconfidante@frumi.com www.100mustreads.com 14
To be the very best, you cannot allow yourself to become complacent in your comfort zone.
You need to be reaching for improvement. To fulfill your potential, you need to move out of
your comfort zone and into ‘the learning zone.’
There are three rooms in the learning zone. The first is the reading room. You learn more by
reading more. If you decided to read one book a month on management or leadership. During
the next year, you’d have read 12 books. Do you think you’d know more about management
and leadership if you read 12 books a year on the subject?
The question is not do you have the time or money. The question is do you have the DISCIPLINE
to set aside time every day to read.
The second room in the learning zone is the listening room. The principle reasons executives fail
are arrogance, out-of-control egos, and lack of sensitivity. They forget to take the time to listen
to their people. Soon they become insensitive to the needs and desires of the individuals on the
team. Arrogance, out-of-control egos, and insensitivity are part of the management land trap.
o First, you tend to listen better when you attend outside seminars and conferences. Any
time you gather new information, you can make better decisions.
o Second, you can also learn to listen better by making better use of your time while in
you’re in your car. Listening to a motivational or inspirational audiotape would have a
greater influence on you then listening to talk radio or music.
The third room in the learning zone is the giving room. You cannot succeed without giving back.
The more you teach, the more accountable you become to what you’re teaching. Teaching is
good for you!
It’s easy to agree that we need to become life-long learners. But the facts are that nothing is
going to change unless you set specific goals for improvement.
Goals can become the strongest force for self-motivation – they are your track to run your
course. Yet less than five percent of all people set specific goals, and fewer than five percent
will write their goals down on paper.
There are four main reasons why people fail to set goals.
1. First, people fail to set goals because they don’t know the importance of goal setting.
2. Second, most people don’t know how to set goals. Write down what actions you are
going to take the next week. Writing clarifies the goal and commits you to it.
3. Third, sometimes people don’t set goals because they are afraid of failure. If you have
no goals, you’re not risking failure. Failure is a prelude to success. To become more
successful, we have to fail more often…but don’t take this to an extreme. Setting goals
that will help us become more successful even if we fail to accomplish the goal.
4. Fourth, goals require people to leave their comfort zone.
Tony’s final thought for Jeff was this: Stay positive!
Jeff’s Leadership Commitments
o I am responsible for my actions and my team’s performance, no matter what the
circumstances.
o I keep the main thing the main thing.
o I have a positive relationship with my boss.