co-ordinated with locally (unit or module) owned surveys of teacher capability and
with service departments own ‘customer’ feedback. However, this continues to be a
logistic and organisational problem for larger institutions. Alongside this tendency to
develop total student experience surveys, some institutions stuck to module-level data
collection but developed a more co-ordinated approach to acting on the outcomes.
However, this is still relatively rare and an assumption that instituting an institution-
wide module survey, asking everyone the same set of questions, constitutes a co-
ordinated approach remains prevalent. The key to any student feedback is not the
collection of data but the creation of mechanism for using it to implement
improvements.
The fourth phase, which is upon us in the UK, undermines the concerted improvement
approach of the third phase. The National Student Survey, with its trivial set of
questions not only takes us back to phase two but shifts the emphasis from internal
quality improvement to external profile, from substance to image and from clearly
useful data to superficial indicators designed for spurious comparative purposes rather
than as valuable management information. As the struggle for student feedback
unfolds, the concerns of interdisciplinary students continues to be ignored.
Students on non-standard programmes are usually perceived as a problem when it
comes to collecting their views, analysing and reporting them. They do not, of course,
fit standard categories, they have to be slotted into categories of their own and
generally make the whole reporting messy. However, the tendency to bulge out of
pre-set categories is but the least of the issues. Much more important is that the views
expressed by interdisciplinary students are frequently ignored because it is not clear
who is responsible for doing anything about them. Even worse, no one asks questions,
in the first place, that are germane to interdisciplinary students. Student feedback
questionnaires, explored below in more detail, tend towards a generic set of issues
that are premised on the single subject model.
Student feedback processes
Most higher education institutions, around the world, collect some type of feedback
from students about their experience of higher education, particularly the service they
receive. This may include perceptions about the learning and teaching, the learning
support facilities (such as, libraries, computing facilities), the learning environment,
(lecture rooms, laboratories, social space and university buildings), support facilities
(refectories, student accommodation, health facilities, student services) and external
aspects of being a student (such as finance, transport infrastructure).
Student views are usually collected in form of ‘satisfaction’ feedback. Sometimes
there are attempts to obtain student views on how to improve specific aspects of
provision or on their views about potential or intended future developments but this is
less usual. Indeed, it is not always clear how views collected from students fit into
institutional quality improvement policies and processes. To be effective in quality
improvement, data collected from surveys and peer reviews needs to be transformed
into information that can be used within an institution to effect change. Experience
going back to the late 1980s shows that to make an effective contribution to internal
improvement processes, views of students need to be integrated into a regular and
continuous cycle of analysis, reporting, action and feedback (Figure1).