Form
NC)
10-300
,O-1ll.\
\~e"
UNII
U
1/\ILSULP;\l{IMl:NIOI'IIlLINILHIOR
NATIONAL
PA.RK
SEFlVICE
HISTORIC
STREET &
NUMBER
CITY,
TOWN
_DISTRICT
X-BUILDING(S)
_STRUCTURE
_SITE
_OBJECT
CITY,IOWN
COURTHOUSE,
(Julian
Price
House)
_PUBliC
~_PRIVATE
_Jt~
PROCESS
ISITI
__ BEING
CONSIDERED
VICINITY
OF
CODE
:;.LOCCUPIED
~_UNOCCUPIED
_JNORK
IN
PROGRESS
f1ESTRICTED
__
YES
Sixth
u
_~)I.GRICULTUAE
__
MUSEUM
XCOMMERCIAl
_PARK
_EDUCATIONAL
.xPRIVATE
RESiDENCE
__
ENTERTAIN~"H:NT
_.RELIGIOUS
_GOVEANMHI
T
__
SCIENTIFIC
__
INDUSTRIAL
_MILITARY
__
TFIANSPORl
A
nON
__
OTHER'
North
Carolina
27401
REGISTRY
m·
DEEDS,
Ere
Guilfo
, Deed Book
TITLE
1
DEPOSITORY FOR
SUHVEY RECORDS
CITY,
TOWN
201
South
Street
Gre.ensboro
Archives
and
North
Carolina
27401
STATE
North
Carolina
_~EXCElU:NT
-XGOOD
__
fAIR
~DETERIORATEO
__
RUINS
___
UNEXPOSED
x...ALTERED
DESCRIBE THE PRESENT
AND
OHIGINAL
(IF
KNOWN)
PHYSICAL
APPEARANCE
Julian
Price
residence,
at
301
Fisher
Park
Circle
in
Greensboro,
a
brick
and
half-timbered
Tudor
s mansion@
Designed
architect
Charles
C.
Hartmann
in
1928,
and
built
in
1929,
the
house
has
the
appearance
of
a
mountain
retreat~
said
to
be
the
Price
",anted
Hartmann
to
create.
l
Hartmann's
is
vividly
ted
in
his
success
at
a
room,
four
house
a
assemblage
of
forms
that
merge
with
nature
This
effect
is
achieved
by
judicious
use
of
elements
derived
from
the
English
Tudor
and
Gothic
Revivals
and
the
American
cottage
traditlon"
Placed
on
the
t
polnt
of
Fisher
setting
paths
and
a
rustic
board
and
batten
rock
wall
conceal
diminishing
the
entlre
of
the
house.
the
trees
accented
which
remains..
A
in
a
(
demo1ishf'
terrace
and
,
and
service
en
To
minimize
its
the
house
breaks
near
its
center
a
three
s
polygonal
stair
turning
southeast,
the
entrance
bays
to
Fisher
Park
and
turning
north
enclosed
) • The
front
entrance
is
through
a
low,
wide
door
the
rear
entrance
cochere
Both
facades
are
further
into
small
units
by
gro
windows
and
dormers
which
reflect
the
house'
interior
The
roofline
reinforces
this
ity
with
and
gable
sugges
that
the
house
developed
over
a
long
of
time,
a
feeling
reinforced
Hartmann's
use
of
materials
The
walls
are
red-brown
rough
fired
brick
with
,
unraked
joints,
relieved
by
herringbone,
or
basketweave
panels
under
windows,
and
on
the
two
great
sculpted
chimneys.
The
details
with)
dark
tained
beams
frame
and
outline
The
use
of
half-timbering
with
tan
stucco
beneath
windows
on
balconies,
in
gable
and
dormer
ends
further
breaks
up
the
scale
of
the
house.
The
ority
of
windows
are
dark
framed
steel
easements
whose
many
recall
the
windows
associated
with
Tudor
and
Gothic
revival
domestic
architecture
..
to
minimize
size,
the
interior
of
the
house
into
public
and
te
spaces:
the
t
floor
with
front
and
rear
The room, room
the
multisided
and
gracious
spaces
for
entertaining..
The
second
floor
pivots
around
the
tower--sQuth
master
bedroom
suite,
north
for
children's
rooms
corridor
'I;
..
dth
holds
attic
and
more
servants
rooms
s
The
interior
has
been
primarily
altered
additions
and
the
elimination
of
the
second
decorations
include
the
plaster
work
quar
at
the
f~nd..
third
floor
basement
houses
heating,
vault
and
, some
vaguely
to
billiard
room.
the
living
room
which
consistB
the
in
the
pegged
ana
but
jointed
of
Tudor
s
patterns
centered
with
floral
hall
room
and
the
oak
floors.
niches,
built-in
cabinets
elaborate
hardware
contribute
to
a
of
associated
with
these
and
low
wide
doors
with
comfor
,
and
forms
FHR-8-300A
(11/78)
UNITED
STATES
DEPARTMENT
OF
THE
INTER
OR
HERITAGE
CONSERVATION
AND
RECREA.TION
SERVICE
NUMBER 7
FOOTNOTES
1
Interview
'!lith
the
tember
25,
1979
1
2
These
made
ice
inherited
Hillside.
The
plan
as
it
presently
exists
can
be
compared
with
the
original
b
the
pos
ion
of
owner.
PERiOD
AREAS
OF
SIGNIFICANCE
--
CHECK
AND
JUSTIFY
BELOW
_PREHISTORIC
_ARCHEOLUGY-PREHISTORIC
_COMMUNITY
PLANNING
_LANDSCAPE
ARCHITECTURE
_RELIGION
1400
149B
-ARCHEOLOGY
HISTORIC
_CONSEfWA
nON
___
LAW
_SCIENCE
_1500-1599
.-.-AGRICULTUf1E
_ECONOMICS
_LITERATURE
__ SCULPTURE
_1600-1699
x.-ARCHITECTURE
_EDUCATION
_MILITARY
_SOCIAUHUMANITARiAN
__
~_1700-1799
-ART
__
ENGINEERING
__
MUSIC
__
THEA TEA
_1800
1899
X-COMMERCE
_EXPLORATION/SETTLEMENT
__
PHILOSOPHY
__
TRANSPORTATION
~1900
_COMMUNIC/I,TIONS
_INDUSTRY
___
POLITICS/GOVERNMENT
__
OTHER (SPECIFY)
_-'NVENTION
SPECIFIC
DATES
SUI
LDERI
ARCH
!TECT
Charles
C Hartmann
STATEMENT
OF
SIGNIFICANCE
Hillside
the
Julian
Price
residence
at
301
Fisher
Park
Circle
like
the
neighborhood
itself,
a
visible
the
ftnancial
success
that
evolved
in
Greensboro
in
the
decades
following
World
War
Ie
Greensboro
architect,
Charles
C
..
Hartmann,
designing
for
a
client
he
already
knew
created
this
spacious
elegant
but
intentionally
unpretentious
Tudor s
mansion
By
all
accounts
a M
Price
combi.ned a
'just
home
folks'
manner
with
brilliant
financial
acumen. The
executive
behind
the
the
Jefferson
Standard
Life
Insurance
Company
wielded
a
powerful
influence
in
the
of
Greensboro
as
a
major
seems
to
reflect
the
private
aspec
of
Price
just
as
Jefferson
Standard
Life
Building
(also
design
ed
reflects
Price's
public
ted
Criteria
Assessment:
A..
Hillside",
visible
success
lopment
of
both
the
Fisher
Park
neighborhood
in
of
a community whose
financial
growth
Greensboro
and
the
Golden
Triad
(with
it
remains
a
focus
contributed
to
the
subsequent
and
Point)
th
deve-
which
has
been
Carolina
..
to
the
development
of
commerce
and
industry
in
20th
century
North
c
..
aspec
The
house
domestic
and
long
time
president
of
this
public
figure
to
Greensbor.o
and
It
is
associa
and
is
a
distinctive
in
North
Carolina
Fr1R~-
30QA
(11/78)
Ui\jJ
TED
ST
/\T[5
DEPARTMEt'J.T
OF
THE
I
NTER
I
OR
HERITAGE
CONSERV/\T
101\J
/\ND
RECREATION
SERVICE
ITEM
NUMBER
8
PAGE 1
Julian
Price
President
of
Jef
Standard
Life
Insurance
Company
from
1919
to
1946
left
two monuments
to
his
success:
the
Jefferson
Standard
Life
Insurance
Building
and
Hillside,
his
private
home.
It
does
not
appear
that
he
intended
either
to
be
thought
of
in
this
way,
but
his
personal
importance
to
the
development
of
a
vital
asset
in
the
business
community
in
Greensboro,
the
Piedmont
region
and
Ne
C.
it
is
difficult
not
to
associate
these
buildings
with
his
personal
story
which
is
one
with
the
American
based
on
adherence
to
the
timeless
verities
of
individual
worth,and
hard
work.
The
first
son
of
Joseph
Hand
Hary
Green
Price,
Julian
was
born
near
Richmond,
Virgin
in
Lunenberg
County
on
November
25,
1867.
Life
during
reconstruction
was
difficult
for
this
family
with
six
children.
Mr
Price
founded
a
country
store
near
Meherrin
whr
Julian
attended
a
one-room
school
~fuen
he
"laS
eighteen
Julian
went
to
work
as
a
tele'
grapher
and
dispatcher
for
the
Southern
Railroad
at
Meherrin.
l
Price
vlOrked
for
Southern
Railroad
in
Richmond,
where
he
was
transferred
at
the
age
of
twenty.
In
1895
he
dispatcher's
office
was moved
to
Durham,
North
Carolina
and
he
went
with
it.
He
was
then
transferred
to
Greensboro
where
he
continued
to
work
for
Southern
until
1903
While
in
Durham
he
met
Hiss
Ethel
Clay
whom
he
subsequently
married
in
1897.
They
had
two
children,
Ralph
and
Elizabeth.
Mrs.
Price
died
in
1943.
In
1903 Mr.
Price
left
Southern
to
work
for
the
American
Tobacco
Company
as
a
travelin~
agent.
At
the
age
of
38
he
left
that
company
to
become
an
agent
for
the
Greensboro
Life
Insurance
Company.
Following
intensive
study
of
the
field
and
the
product,
Price
quickly
met
with
success
that
caused
him
to
be
made
general
agent
and
in
1909,
secreta;
and
agency
manager.
The
growing
interest
in
life
insurance
and
its
resulting
investment
capacities
precip~
tated
the
merger,
in
1912,
of
Greensboro
Life,
Security
Life
Annuity
of
Greensboro
Hnd
the
Jefferson
Standard
Life
Insurance
Company
of
Raleigh@ They
located
their
main
office
in
Greensboro,
under
the
name
of
Jefferson
Standard
Life.
Price
was
agency
manager.
In
1914
he
became
vice
president,
and
in
1919
president
of
the
company 8
He
remained
in
that
capacity
until
1946 when
his
son,
Ralph,
took
over
and
he
became
Chairman
of
the
Board
When
Julian
Price
became
president
the
company
had
assets
of
$9703,325.00;
in
1946
its
assets
totaled
$174,600,000
2
Greensboro
historian
Ethel
Arnett,
in
1955,
quoted
from
the
1
ESC
to
help
explain
the
of
the
company
"Cold
figures
are
impressive
but
they
do
not
complete
the
tory
of
the
driving,
dynamic
and
organizing
genius
of
Julian
Price.
He
gathered
around
him
able
and
executives
and
of
He
entered
into
the
full
life
of
his
city
his
state
and
his
nation.,·3
It
is
this
image
of
Price
that
became
virtually
synonymous
\-lith
Jefferson
Standard
Life.
FHP--8-
()
(1
/78)
UI'~
I
TED
HER.
J
T/-\GE
DEPA,RTMEI~T
OF
THE
1
NTER
lOR
CONSERVATION
AND
RECREATION
SERVICE
ITEM
NUMBER 8
PAGE
2
hThat
is
also
very
clear
from
the
quo
is
that
Price
\.Jas
not
just
a company man.
He
rved
on
the
City
Council
for
a
total
of
t
during
the'
cial
growth
years
of
the
twenties.
With
other
members
of
the
council
he
initiated
a
program
of
street
paving
grade-cross
,and
a
sewage
and
water
projec
that
put
G'reensboro's
facilJtics
ahe3d
for
many
years
4 T
was
this
same
en8rgeti.c
boosterisTn
that
brought
about
the
Jefferson
Standard
Life
Building
Said
one
writer
"Mr.
Price
visualized
a
structure
that
would
be
not
only
a
credit
to
the
company,
the
city
and
even
the
tate
but
the
entire
south,
and
his
perseverance
is
responsible
for
the
magnifirent
seventeen
story
building
that
today
stands
as
a
beacon
on
tIle
busiest
corner
in
the
Cate
C1
of
the
South."
In
the
same
decade,
from
1924
to
1
Price
served
as
chairman
of
the
State
Salary
and
commlf3s1vl1
the
war
he
clwirm3n
of
the
VJct(n:y
Bond
CommLt
At
various
times
his
life
he
was
on
the
boards
of
numerous
state
and
national
organizations
and
businesses,
among
them
A.
and
T.
College
in
Greensboro,
the
American
Life
Convention
the
Institute
of
Life
Insurance
'Hills
and
Southeastern
Cottons,
Incorporated
and
the
Federal
Home
Loan
Bank
of
Winston-Salem
He
was
also
active
in
civic
clubs
and
organizations,
member
of
the
Greensboro
Rotary
Club,
Herchants
and
Hanufacturers
Club
Souther:n
Society
of
Nmv
York
and
Sons
of
Confederate
Veterans
and
the
}1asons
and
the
Elks
6
An
interview
in
the
Greensboro
Record,
November
24 1945,
called
him
"no.
citizen
of
and
no
ted tha
t
wears
hat
in
the
office"
Actlve
enthusi.astic,
involved,
the
image
that
Price
created
was
one
of
service
linked
with
success.
When
Price
an
from
the
Univers
of
North
Carolina
Dr
Frank
Graham, p
of
described
him
as
\I
an
insurance
executive
and
community
builder
1i7
To
Price
best
however,
is
to
read
the
many
tributeB
made
fol
h1.8
death
in
an
automobile
accident
in
October
19[16
He
is
pictured
as
a
civic
leader,
responsible
business
man
and
resolute
individualist,
as
as
"the
[aremos
pioneer
execu
tn
the
South.
II
tributes
suggest
a man
\<11108e
life
vlas
founded
on
the
ethic
of
hard
work
and
hones
and
who
never
lost
what
people
call
the
COJ:lLmon
touch
Lou
Rogers
v/rites
liThe
six
v-lindoVis
of
his
northeast
cornel:"
of
on
the
fourteenth
floor
of
the
seventeen
story
building
gave
him
a
vlOnderful
vie'.v
of
the
city
which
is
indebted
to
him
for
much
of
its
growth.
His
handsome
offic
a
however,
did
lc1at ,,8'
not
change
his
personal
habits
one
of
which
was
keeping
on
his
I
In
the
same
es
j
Books
quo!
this
remark
on
a
azy
person
1 man
crook
now
has
ene:cgy He
does
t
and
sometimes
you
can
the
best
of
him
and
something
good
out
of
him
Occasionally
you
can
reform
a
crook,
and
a
reformed
crook
is
good
Yvorker
But
la2,y
lIlan-·~every
day
you
him,
you
re
tbrovling
your
money
away
"9
Price
\.;7a8 a man
v7ho
respected
and
\.Jas
respected
for
his
energy
and
hard
\1I70rk,.
8--
0
(1
/78)
UNITED
ST/\TES
DEPARTMENT
TH[
H~TERIOR
HERITAGE
CONSERVATION
I-\ND
RLCREATION
SERVICE
r
ITEM
NUMBER
8
PAGE 3
The::
caught
man
also,
a man who
was
a
booster
ci
ndus
Price
was a
leader
in
the
creation
of
an
Southern
inancial
institution
which
not
only
provided
insurance
protectio[
fa
c
izens
and
encouraged
thrift
but
which
North
Carolina
to
work
in
N C.
without
pass
it
through
the
medium
of
outside
institutions
He
dis
deserves
a
as
one
of
the
builders
of
the
modern
s
ta
te
as
\lle
know
it
having
lef
t
it
a
better
he
found
it,
having
an
for
others
to
fo110"'J
"10
Charles
C
Hartmann,
the
architect
for
Hillside,
was
brought
to
North
Carolina
by
Jlliian
Price
in
22
to
design
the
J
fersan
Standard
Life
Insurance
Price
m.et
Hartmann
~ihen
he
was
in
Greensboro
vlOrking
on
the
0
..
Henry
Hotel
for
the
New
York
City
firm
of
Wflliam
L.
Stoddard
Following
his
own
motto:
"Spend
your
money
at
home,"
Hr
Price
the
young
Hartmann,
trained
in
the
best
Beaux
Arts
traditior
and
an
ardent
admirer
of
the
late
Stanford
White,
to
move
to
Greensboro,
Hartmann's
reward
\vas
the
commission
for
the
building
which
set
him up
in
a
prac
tice
that
vJaS
ae
ive
until
the
196013
Under
Price's
sponsorship
Hartmann
became
an
important
figure
in
the
building
of
Greensboro
of
the
second
quarter
of
the
twentieth
century
designin;
among
others
the
Building,
the
Nortilliestern
the
Central
Fire
Station
am
a
number
of
te
residences.
1
Price'
death
in
1946
his
,
inherited
Hillside
where
he
lived
unti:
1959
when
it
was
given
to
the
First
Church
on
Fisher
Park
Circle
to
be
decided
that
a
smaller
house
was
more
approprial
used
as
the
Manse.
In
1973
the
church
for
the
needs
of
its
minister
and
his
Glynn
Cm,vart
It
is
now
maintained
in
a
Mrs
Sandra
Cowart's
interior
design
so
the
house
was
sold
to
Mr
and
Mrs
dual
role
as
a
residence
and
offices
for
a
responsible
adaptive
use
of
the
large
structure.
Architecturally,
Hillside
is
among
the
finest
Tudor-s
mansion
in
Nor'
CaroJina
a mode
popular
in
the
As
the
residence
of
a
self-
made
of
finance
it
suggests
comfort
timelessness,
and
privacy
rather
than
splendour
and
power.
Hartmann
had
achieved
those
in
Jeffe
son
Standard
Life,
executed
earlier
At
Hillside
Hartmann
left
nothing
to
chance
and
the
materials
and
execution
reflect
his
care
and
sensib
his
client's
needs
With
other
In
Greensboro
house
to
our
of
the
of
eclecticism
which
contributed
so
much
to
that
cityscape"
FHR~8-30
(11/78)
UNITED
STATES
DEPARTMENT
OF
THE
INTERIOR
HERITAGE
CONSERV/\TION
AND
RECREATION
SERVICE
ITEM
NUMBER 8
PAGE
4
FOOTNOTES
1
LOll
Rogers)
uJuli.an
Price"
All
biographical
data
herein
corroborated
by
other
December pp
22-25.
this
essay,
whose
essential
facts
are
of
death
on
October
,1
6
in
the
Greensboro
Greensboro
Record
The
Observer
and
the
2.
Ethel
Arnett,
Carolina
Press,
1
North
Carolina
3
Arnett,
Greensboro,
pp
235-236.
4
..
Rogers
"Julian
Price,"
We
The
____
-L
__
,
p
Hill:
24
..
5 IIDowntown
Development
1922-23
It
Life
in
_~_.
___
:::.....::.:::~~.=::.!:..:::
(no.
vol
or
#
in
this
series)
6
"Julian
Price
II
p~
24
7
"Julian
Price
II
p
25
,
8
..
Price
"
p
23
9
..
tan
Price,
"
p.
22
10.
rociIJc(]d
In
"Julinn
It
p
2
,
~
of
North
1964
11.
Stokes,
Ruth
Little
and
Smith,
H
HcKelden,
II,
with
Charles
C
llartmanl
Greensboro,
1975
National
ter
of
Historic
Places
Nomination
Form
Jefferson
Standard
Life,
Department
of
Cultural
Resources
Raleigh,
North
Carolina.
See
Attachment
ACREAGE
OF
~WMINATED
PROPERTY
--GI.~~J-.&rl~-
__
""""-d-------
UTM
REFERENCES
Street
frontage
along
Fisher
Park
Circle,
south
boundary
along
Victoria
Street,
N.
E
property
line
from
Fisher
Park
Circle
to
Parkway
and
West
Bessemer
Streets.
See
attached
deed
description.
STATE
CODE
COUNTY
STATE CODE
COUNTY
description
and
historical
Vestal
Bro~m
Architectural
Consultant
t
109
East
Jones
Street
CI
TV
STATE
fHE
EVALUAT D SIGNIFICANCE
OF
THIS PROPERTY
WlrHIN
THl: IS:
NATIONAL
STATE
hereby
nominate
this
property
for
inclusion
in
the
National
Regist
criteria
and
procedures
set
forth
by
the
National
Park Service.
STATE
HISTORIC
PRESERVATION
OFFICER
SIGNATURE
TITLE
LOCAL
CODE
GPO
fl9
2.
<\
53
FHR~8~300A
(1
/78)
-
UNITED
STATES
DEPARTMENT
OF
THE
lOR
HERITAGE
CONSERVATIO\J
AND
RECREATION
SERVICE
ITEM
NUMBER
9
PAGE
1
BIBLIOGRAPHY
t
Hill
of
North
tember
25
1979
..
in
-----
Lou
Price
If
\.ve
the
-,----~-
December
Stokes
Ruth
LittlE;
and
Smith,H.
HcKelden,
III.
Interview
with
Charles
C
Hartmann)
Greensboro
October
23,
1975
J\
t
...
The
Julian
Price
House
(Hillside)
301
Fisher
Park
Circle
Greensboro,
Guilford
County,
NC
Quad.
1:24000
Northing
3992800
Easting
608710
Zone
17
