New Jersey Turnpike & Route 440 Asset Appraisal
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Review of Responses in Demand to Toll Changes
6.22 As part of our work we undertook a review of existing studies of how the level of demand
for a toll road might change in the face of changes in toll levels. We note that, in the
literature as elsewhere, this is commonly referred to as a toll elasticity – with a
concomitant perception that such an elasticity revealed on a particular project is in some
way general and thus can be transferred/ compared across different projects. This is, of
course, not the case: the response of toll road users to changes in toll levels is project
specific, reflecting the comparative attractions of the toll road and its competitors.
However, given that many projects have been constructed in congested areas, with
broadly similar comparative advantage for the tolled facility, it does remain interesting to
examine what has happened on other facilities across the United States.
6.23 It was found that there is a considerable body of existing evidence on so-called demand
elasticities, with several studies specific to New Jersey and others relating to other States.
6.24 The tolls on the New Jersey toll roads (NJTP, GSP and ACE) are currently low – in
comparison with most other facilities within the United States, and certainly with tolled
facilities in other advanced economies – while the advantage in using the toll road is high.
For most users, the level of toll is well below the indifference price: the toll can, for these
users, be raised very significantly before they will seriously consider using a free
alternative. At this point, we would expect the revealed demand elasticity to be very low.
However, if the tolls increase significantly the changes in behavior might themselves
become measurable, until a new equilibrium is achieved.
6.25 There are recent studies available for the NJTP and for the crossings between New Jersey
and New York, but not for the ACE or the GSP. The evidence from the recent research on
the NJTP Time of Day Pricing Initiative suggests that the demand for the road is relatively
inelastic to price. This is consistent with the available evidence from time-series data of
traffic and revenue for the NJTP, GSP and ACE, which again points to the demand being
relatively inelastic.
6.26 In the first phase of this study (the Scoping Study), our analysis was based on an elasticity
approach – relying on imported values derived from our experience elsewhere. Elasticity
estimates of -0.1 for the NJTP, -0.07 for the GSP and -0.12 for the ACE were adopted,
taking on board additional local evidence from time series of transaction and revenue for
the NJTP, the GSP and the ACE. In the Phase II analysis, however, we employed the
State-wide network assignment model to estimate directly the impact of toll increases on
NJTP usage; this analysis indicated elasticity estimates in a range from -0.2 to -0.3. We
have further reviewed the elasticity estimates by time of day, journey purpose and vehicle
type. We have found that the out-turn weekday peak elasticities are indeed in line with our
Phase I assumptions, but that off-peak elasticities are significantly higher than those
adopted earlier. The results obtained from the models are, on review, unsurprising. The
assignment models show traffic diverting onto the competing routes, when (as in the off-
peak) capacity is genuinely available.