GREEN BAY PACKERS
ANNUAL REPORT
2019/2020
MISSION STATEMENT
To win championships and deliver
excellent guest experiences while
being guided by our core values.
VISION STATEMENT
To become and remain the standard
of excellence against which all other
organizations in professional sports
are measured.
Dear Shareholders:
As I write this Green Bay Packers Annual Report, we are all being affected by the COVID-19 pandemic. The Packers’
facilities were closed on March 13 (and we just recently re-opened some of our businesses) and the majority of our staff
has been working remotely into July. Like many of you, we have faced multiple challenges brought on by the pandemic,
including those related to our friends, families and work.
Our Packers Family – players, coaches and entire staff – has managed the trying
circumstances well. I am very proud of how our employees continued to focus on
preparing for the upcoming season. Our football operations deftly transitioned to online
operations, including conducting the NFL Draft and the offseason program in virtual
manners. There is great uncertainty regarding the season, and we have planned for a
variety of different scenarios.
In addition to facing the pandemic, our nation has witnessed the tragic killings of
George Floyd, Breonna Taylor, Ahmaud Arbery and so many others. These horrifying events
highlight the systemic racism that still exists in our country. There is obviously the need
for real change in the areas of racism, economic inequality, police brutality and social
injustice. I am impressed by how our players are bringing attention to these crucial issues. They want to affect change
and shared their passion in a moving video they created. In addition, our players directed $250,000 in an impact grant
to social justice organizations in Milwaukee.
While we continue to plan for the season as it is scheduled against the backdrop of these monumental societal
challenges, I am confident we will be successful. My confidence in the football team stems from the outstanding debut
of Head Coach Matt LaFleur, who led the Packers to the NFC Championship game after capturing the NFC North title
when many experts picked us to finish third or fourth in the division. I was particularly impressed with the resiliency
the team demonstrated, with a franchise-record eight wins during the regular season by eight points or less. In addition
to Matt’s and his coaching staff’s positive work with the team, Matt formed great relationships with General Manager
Brian Gutekunst and Executive Vice President/Director of Football Operations Russ Ball. I believe all these factors bode
well for our on-field future.
Off the field, our business operations continue to perform very well, giving our organization the continued financial
strength to provide the needed resources to allow our team to win championships. Our revenue growth continues to be
strong while we effectively manage our expenses. We continue to invest in Lambeau Field to improve the fan experience
on gamedays. Improvements this year include further renovations to the concourse and enhanced Wi-Fi.
Another benefit of our strong financial performance is that it gives the organization the ability to continue to invest in
the community. One of our chief components is Green Bay Packers Give Back, the all-encompassing community outreach
initiative that includes charitable giving, community events and outreach programs. The charity impact in the past year
was more than $9 million. We focused this year on supporting organizations impacted by COVID-19.
We are also very pleased about the impact our mixed-use real estate development Titletown has made on the
community. At nearly 45 acres, the development west of Lambeau Field is growing in popularity as an area amenity
for our local residents with its year-round programming and activities. It is also helpful in generating tourism for
the region. TitletownTech is leading the way for economic development by attracting and investing in innovative
entrepreneurial efforts and adding to its roster of companies in several different focus areas, including medical
technology, backed by more than $20 million in venture capital funding.
Additionally, Titletown’s first residents moved into their townhomes this summer, and will be joined in the next year
by residents in the apartment building and several companies in the five-story office tower.
We look forward to sharing additional information with you during our virtual Annual Meeting on July 23 as we prepare
to continue our success during the upcoming 2020 season.
Sincerely,
Mark H. Murphy
President & Chief Executive Ocer
PRESIDENT’S LETTER
YEAR IN
REVIEW
2
The 15th Head Coach of the Green Bay Packers – Matt LaFleur – was eager to
prepare for the 2019 season and get to know his team, and let the team get
to know him.
“If you can show these players that you can help them, you earn trust,” he
said. “And I’m not anticipating it to be Day 1. I’ve got to earn their trust, just
like they’ve got to earn our trust. It’s a two-way street.”
In the process of earning trust, one has to be genuine.
“I think the only way to lead is you better be true to yourself,” he continued.
“These players, they’re extremely smart. You better be real, you better be
honest. That’s exactly how I’m going to be with these guys.”
On the defensive side of the ball, coordinator Mike Pettine was looking forward
to his second year implementing his scheme.
“We have a much better sense of who we are and what our skill set is and what
we want to get done,” he explained. “The nice thing is you don’t reset it back
to Year 1. You have a little bit of momentum and you’ve built a pretty solid
foundation with the guys you’re going to have back.”
Budding star defensive lineman Kenny Clark was equally eager and felt the
defensive squad had been close to breaking through in 2018.
“A lot of the games were one-score games or games that came down to the
wire, where if we make a play here or there, the game is completely dierent.
We have a young nucleus of guys who were a part of that,” Clark said.
Speaking of the nucleus, General Manager Brian Gutekunst intended to utilize
free agency as a tool to enhance the player makeup, just as he did in his first
year overseeing the roster.
“I think we can help our team in free agency this year, I really do,” Gutekunst
said. “We’ll see how it goes. It’s an unpredictable market, it’s a small market,
but I think we can help ourselves.”
The oseason is an important time of the year for a coaching sta to prepare
its players, but for a new sta with a new playbook, it’s even more crucial to
find its sweet spot when getting that playbook introduced.
“The toughest challenge is putting together a playbook and saying, ‘Hey, this
is going to be the same playbook that we (take) to training camp,’” LaFleur
said. “That’s not going to be the case. There’s going to be tweaks along
the way.”
The new Packers coach was looking forward to working with Aaron Rodgers.
“I know this: When I talk to him, the guy wants to win,” LaFleur said. “I think
he’s at the point of his career where he’s starting to think about his legacy and
what he’s going to leave, and the only way you can do that is you better win a
world championship.”
LaFleur’s approach was apparent to Green Bay’s quarterback when they had a
chance to dig in and get started.
“He’s an energetic guy, he’s really intelligent, he’s a good communicator, he’s
creative,” Rodgers said of his first impression of LaFleur. “It’s exciting right
now because it’s dierent. I’ve been in the same system for 14 years and knew
that inside and out, and now I have a new challenge learning this system and
becoming an expert in it and trying to find ways to make it work with the guys
we’ve got.
“When things change, it kind of jogs the system a little bit. It’s exciting, though,
to see the energy. There should be a lot of excitement with our fan base. There
is definitely in the locker room. It’s been a good start to the change.”
Wide receiver Davante Adams agreed with the initial assessment of the team’s
new leader and his approach.
“I like where this thing is headed,” Adams said. “I like his mindset and things
mapped out for this oense. It’s going to be a lot of dierent ways to use guys.
I think everybody is pretty excited right now.”
As LaFleur led his players at their first minicamp, he relayed one of his focus
areas for the team: establishing their place in team lore.
“When you come to the Green Bay Packers, obviously, you respect the
tradition, the history, but for us and this football team, it’s about making
history,” LaFleur said. “We’ll always pay credit and respect to what’s been
done in the past, but for us, it’s moving forward.
“The expectation level is always going to be great in this organization, as it
should be, but that’s really the vibe and what I want our guys to focus on.”
.
THE NFL DRAFT
An unprecedented opportunity – at least in recent times – awaited the Packers
in the 2019 NFL Draft: three picks in the first 44 players. Having the chance to
select several top-level talents created the potential for a major impact on the
present and future of the Packers.
“It’s big for our football team,” Gutekunst said from Indianapolis, the site of the
annual NFL Scouting Combine, of having the 12th, 30th and 44th picks in the
first two rounds. “I think it’s really important that we hit on those three picks.
3
THE OFFSEASON
Za’Darius Smith made his presence
quickly known in his first year with the
Packers, posting 13.5 sacks, ranking
No. 6 in the NFL in 2019 and tying
for No. 5 for a single season in team
history. He went to his first career Pro
Bowl as an injury replacement after
racking up a career-best 78 tackles
(44 solo), a team-best 51 QB hits and
a team-high 65 QB pressures. He also
joined LB Preston Smith (12) as the only
teammate duo in the NFL in 2019 with
12-plus sacks each and became the
first duo in team history (since 1982)
to both register 12-plus sacks in the
same season.
Aaron Rodgers continued making
history in 2019, maintaining his status
as No. 1 in NFL history in career passer
rating (102.4), interception percentage
(1.39) and TD/INT ratio (4.33, 364/84).
He earned his eighth Pro Bowl selection
and posted another season with 500-
plus passing attempts and fewer than
10 INTs, the most in NFL history. The
2019 season also marked Rodgers’
eighth season eclipsing the 4,000-plus
passing yards mark, further extending
his franchise record, while he also led
the league in interception percentage
(0.70) for the fourth time in his career.
“WHEN YOU COME TO THE GREEN BAY PACKERS,
OBVIOUSLY, YOU RESPECT THE TRADITION, THE
HISTORY, BUT FOR US AND THIS FOOTBALL TEAM, IT’S
ABOUT MAKING HISTORY...WE’LL ALWAYS PAY CREDIT
AND RESPECT TO WHAT’S BEEN DONE IN THE PAST,
BUT FOR US, IT’S MOVING FORWARD.”
- PACKERS HEAD COACH MATT LaFLEUR
Those guys up there have a chance to immediately impact our team not only
for the short term but for the long term as well. We’re excited.”
He also will consider trades, of course, but is careful to not to be too eager to
make a move up when preferred players are getting picked.
“I pray for patience all the time,” Gutekunst said of the urge. “It really comes
down to being about the player.
“If there’s a player that I think the only way we can acquire him is to go get him
and he’s at a dierent value than the guys that will be sitting there, then we’ll
do it. But I’m just going to kind of see how it shakes out.”
He’s learned over the years he simply needs to be ready to move up or down.
“I don’t think you can go into a draft rigid without looking at all the possibilities
and being prepared to move either way,” said Gutekunst, who certainly
lived by that mantra in his first draft as GM. “I really believe you’ve got to be
open-minded to what gets thrown at you because otherwise you could miss
some opportunities.”
After the preparations in Indy were complete, the frontline focus turned to
free agency in March and the team made a big splash with four initial signings,
players who could form a strong core for many years.
“We did want guys that we thought their best football was ahead of them,”
Gutekunst said of adding outside linebackers Za’Darius Smith and Preston
Smith, along with safety Adrian Amos and oensive lineman Billy Turner.
“I think all four of these guys probably had their best seasons last year and
they were trending in the right direction. That’s the way we look at it. It doesn’t
always happen that way, but I think all four of these guys have really good
football ahead of them.”
With some needs addressed in the first days of free agency, the final
preparations for the draft left Gutekunst in a good position.
“I always like to attack this thing as best player available and not focus on too
many needs,” Gutekunst said in his annual pre-draft news conference. “I do
like our flexibility to be able to move around and not feel pigeonholed to have
to take a certain position or a certain player.
“Where the team sits today, we’re not super-concerned we absolutely have
to do this or absolutely have to do that. We can sit back, see where the draft
board is strong, try to get there, and take the best players available.”
The first day of the draft saw the Packers restock the defense in two key
places.
“Obviously it was a focus of ours – we wanted to improve our defense,”
Gutekunst said after selecting Michigan’s Rashan Gary and Maryland’s Darnell
Savage with a pair of first-round picks.
“We certainly added a number of bodies to that and guys we’re really excited
about. Football is a team game and guys will have to come together and gel,
but we like the way these guys are wired.”
Day 2 saw the selections of oensive lineman Elgton Jenkins in the second
round and tight end Jace Sternberger in the third.
“I think our oensive coaches are pretty happy with the things we did today,”
Gutekunst said shortly after adding two oensive players on the second night
of the Draft.
Overall, the draft featured an eight-player class, five of which are on the
defensive side.
“I feel really good right now,” Gutekunst said upon its conclusion. “I’m excited
about Mike Pettine and the second-year guys we have in his system, and
with the additions we’ve made, we’re very optimistic about what these guys
can do.”
4
Davante Adams continued proving his
eminence as one the league’s best wide
receivers, leading the team with 83
receptions for 997 yards and five TDs
(tied for team lead) despite missing
four games due to injury, giving him
back-to-back 80-catch seasons. Adams
was named to the Pro Bowl as an injury
replacement, after ranking No. 5 in the
NFL in receiving yards per game. In
the 2019 playos, he became just the
second player in NFL history to post
back-to-back games with eight-plus
receptions and 130-plus receiving
yards in a single postseason.
Kenny Clark sustained his dominance
on the defensive line in his fourth
season, starting in all 16 games and
ranking No. 2 on the team with a
career-high 89 tackles (52 solo) and
tying his career high with six sacks.
He earned his first trip to the Pro Bowl
as an injury replacement after also
recording a forced fumble, 11 tackles
for a loss, 28 QB hits (No. 3 on the
team) and 32 QB pressures (tied for No.
3 on the team).
Preston Smith caught on quickly with
the Packers in his first season in
Green Bay, appearing in all 16 games,
achieving a career-best 12 sacks and
earning a Pro Bowl nod as an alternate.
Smith, who has never missed a game
in his NFL career, is the only player in
the league with 25-plus sacks (36.5),
five-plus INTs (five) and five-plus
forced fumbles (five) since 2015. He
joined LB Za’Darius Smith as the only
teammate duo in the NFL in 2019 with
12-plus sacks each and became the
first duo in team history (since 1982)
to both register 12-plus sacks in the
same season.
Aaron Jones had his finest season so far
as a pro in 2019, tying for the NFL lead
in rushing TDs (16) and for the league
lead with 19 total TDs, emerging as one
of the league’s best running backs. He
started all 16 games and led the team
with a career-high 1,084 rushing yards
on 236 carries (4.6 avg.). Including
playos, he posted a team-record 23
TDs last season, topping the previous
single-season franchise high of 22 TDs
by Ahman Green in 2003. Jones also
rushed for 28 TDs from 2017-19, the
most ever by a Packer in his first three
seasons in the NFL.
Speed and pass rushing stood out to LaFleur.
“We’ve added a lot of playmakers on the defensive side of the ball,”
he said. “I’ll tell you one thing, being an oensive coach my entire career, you
can never have enough pass rushers. There’s nothing harder than when
they can keep rotating guys through and sending fresh guys against your
oensive line.”
As the LaFleur’s first oseason program wrapped up in June, the Packers’
head coach was pleased but hardly satisfied.
“I think you always want more,” LaFleur said after the final minicamp workout.
“Even when they’re handling it well, you still want more. So, I think we’re
coming together.”
Fast forward to July, on the eve of training camp, Packers fans were eager
to see how LaFleur and Rodgers were going to lead Green Bay’s oense, and
what exactly it would look like. The coach reiterated it would be a joint eort
between the two.
“I’ve said this before – it’s not necessarily about what I’ve done in my past or
what he’s done in his past,” LaFleur said. “It’s about how do we make this the
Packers’ oense, and us coming together to get us functioning at the highest
possible level.”
One aspect of the oense would likely be using running back Aaron Jones
more in the passing game, a prospect he sensed would be coming his way in
LaFleur’s oense. Jones would be prepared.
“I’ve done a lot of work,” Jones said. “If he’s going to be putting me out there
at wide receiver or using me in dierent ways in the pass game, I have to be
ready. I’m confident in my hands. I’m going to continue to work them and be
ready for when my number’s called.
“(Find) any running back who doesn’t like to be involved in the pass game.
I haven’t met one. Everybody likes to get involved, they like to touch the ball.”
On the defensive side of the ball, expectations were high for second-year
cornerback Jaire Alexander to build on a promising inaugural season, one
which saw him earn all-rookie honors.
“I love everything about Jaire,” LaFleur said. “I love the way he competes.
He brings so much energy on a daily basis, and I think the future is bright for
him. I think he’s going to establish himself before long as one of our leaders
on defense.”
As the team worked through training camp, the oense became more
comfortable with LaFleur’s system and practiced repeatedly. Though Rodgers
would not see any preseason game action due to multiple factors, he was
confident in the progress.
“I think the preparedness is where it needs to be,” Rodgers said. “I think the
key, for us, is there’s going to for sure be situations that come up with the
new play-caller and quarterback relationship, where we’re going to have to
work through some things to get on the same page. But we’ve had a lot of
great conversations.”
After a 2-2 preseason that accomplished many ramp-up goals, LaFleur and
the team were ready to get the regular season started.
“I definitely saw it a little bit this morning in the team meeting. You could tell
our team is pretty focused and locked in,” LaFleur said.
As a whole, Gutekunst was pleased with how everything looked.
“I like our veteran leadership,” he reflected. “We do have a lot of new in our
locker room and our coaching sta, so there’s going to be a time for us to
figure some things out. I do like how they’re coming together right now.”
THE REGULAR SEASON
For the second straight year, the Packers and Bears would face each other to
start the season. Rodgers was excited to bring a new oense to the matchup
against the Packers’ primordial enemies.
“When they play Green Bay, it’s not just what they’ve seen for years – which
was tough to stop,” he said. “Now we’re throwing new things at them with
personnel groupings and motions and alignments and movement and
adjustments that they haven’t seen from us.
“I’m obviously really hopeful that we’re going to go out and play really well,
but I do feel like this is just the beginning for this oense and there’ll be a lot
of room to grow.”
While the expectation was high for the oense, it was the Packers’ defense
that saved the night in the 10-3 win in Chicago.
“What we did on defense, I think we showed the league and folks watching
that we’re not just an oensive football team anymore,” Rodgers said. “We’ve
got a defense.”
Behind its three biggest oseason acquisitions – Za’Darius Smith, Preston
Smith and Adrian Amos – Green Bay’s defense put together an impressive
performance in the victory.
The Bears were forced to punt nine times and turned the ball over on downs
twice in the second half, including on their final oensive play when Preston
Smith sacked Bears QB Mitchell Trubisky on fourth-and-8 from Chicago’s
16-yard line to seal the win.
“I keep harping on it, man. If we all do our job and come together as one, we’re
going to be dominant,” said Za’Darius Smith, who had three tackles, three
quarterback hits and a sack in Chicago. “It doesn’t matter who it is – Amos, ‘P,’
23 (Jaire Alexander), 50 (Blake Martinez) – we’re all going to come together
and play as one.”
The Packers again leaned on their defense in Week 2 as the squad came
through repeatedly down the stretch to preserve a 21-16 victory over
Minnesota in the home opener at Lambeau Field.
With the Vikings on the cusp of overcoming an early 21-0 deficit, the Packers’
defense came up with four stops over the game’s final 20 minutes to allow
Green Bay to move to 2-0.
“To the credit of our guys, they stuck together,” LaFleur said. “We talk
sometimes about facing some adversity, and how do we respond in those
tough situations. Our guys, they stuck together. They didn’t blink and it was
a great team win.”
The Packers ran their record to 3-0 with a 27-16 triumph over Denver with
a number of key plays by the defense again, with the oense also showing
some signs of progress. But, there was some work still to do.
“Now, I don’t think anybody’s satisfied in this locker room. I know I’m not
satisfied,” LaFleur said. “There’s a lot more out there for us.”
Rodgers echoed that sentiment during the next week’s ramp up to a matchup
against Philadelphia.
“It’s time for us to do our part on oense,” Rodgers said two days before
the Eagles were to visit Lambeau Field. “Moving forward, we’re going to play
a stretch of really good football teams. At some point, we can’t expect our
5
“WHAT WE DID ON DEFENSE, I THINK WE SHOWED
THE LEAGUE AND FOLKS WATCHING THAT WE’RE NOT
JUST AN OFFENSIVE FOOTBALL TEAM ANYMORE…
WE’VE GOT A DEFENSE.”
- PACKERS QUARTERBACK AARON RODGERS
6
defense to shut everybody down. They have been but, at some point, the
oense is going to have to wake up and start making some plays.”
The oense did make some strides in the Eagles contest, including Adams’
career-high 180 receiving yards on 10 catches, but the team ultimately fell
short, losing 34-27. The receiver had to leave the game late with a toe injury.
To be 3-1 through the first quarter of the season was a solid start, but the
team acknowledged how close they could have been to 4-0.
“We have a lot to build on,” Rodgers said. “It’s a frustrating thing. A home
game, a winnable game, against a good opponent. We just didn’t execute the
way we should have to win that football game.
“I think we’re a building football team. We’re a good football team. To be a
great football team, you have to win these kind of games.”
The Packers continued to build on the road the next week in Dallas, coming
away with a 34-24 win in a contest that featured a career day by Jones, who
produced a career-high 182 total yards and tied a franchise record with four
rushing touchdowns.
The Packers returned home the next week to face Detroit and saw its all-time
leading scorer, kicker Mason Crosby, celebrate a walk-o, 23-yard field goal
by performing his first Lambeau Leap. Crosby had fun with the moment that
provided the final points in the 23-22 victory and the team moving to 5-1.
“I didn’t like running from my teammates, it feels odd to me, I like celebrating
with the guys, but that was pretty awesome,” he said.
The game also featured a debut of sorts for first-year receiver Allen Lazard.
Stepping in for injured receivers Adams and Geronimo Allison, Lazard had four
catches for a team-high 65 yards and a touchdown in the final nine minutes,
10 seconds of the Packers’ victory.
“It feels amazing,” Lazard said. “To sit here and be able to step up in a moment
like this and to have the success that I had today, it’s something that I’ve
dreamed about my entire life and something that I worked for. This is only the
beginning. I’m just going to keep on working.”
The Packers remained home the following week and the Lambeau Field faithful
was treated to an oensive show, with Green Bay scoring six touchdowns
in a span of eight possessions for a runaway 42-24 victory over the
Oakland Raiders.
Rodgers posted his and the franchise’s first perfect 158.3 passer rating,
throwing for 429 yards and five touchdowns, and rushing himself for the
other score.
“Our oense came to play today,” LaFleur said.
On the road at Kansas City the next week, the oense and defense produced
with a huge game from Jones, a highlight-reel touchdown pass from Rodgers,
a crucial turnover by the defense, and a grind-it-out drive to finish it o.
It all added up to a 31-24 victory for the Packers over the Chiefs to get Green
Bay to 7-1.
“I think we’ve found a way to win,” Rodgers said of the team at the midway
point of the season. “It hasn’t been the prettiest the entire time. There’s been
some pretty moments, though.”
In addition to 226 total yards from Jones, fellow running back Jamaal Williams
contributed with two scores. His second one, which broke a 17-all tie early
in the fourth quarter, was an all-timer as he ran across the back of the end
zone and dove to catch a Rodgers throw that flew over tight end Jimmy
Graham’s head.
After a loss at the L.A. Chargers, the Packers returned home to produce at
24-16 victory over the Carolina Panthers. Jones and Williams totaled 156
yards on the ground, with Jones scoring all three of the Packers’ touchdowns
to become the first Packers running back since Jim Taylor in 1962 to have two
separate games with three or more rushing touchdowns in a single season.
The win also featured an impressive goal-line stand, preventing Panthers
running back and league MVP candidate Christian McCarey from reaching
the end zone on the final play to secure the outcome.
The Packers headed west the following week for a battle with the NFC’s top
team, the San Francisco 49ers, who sat atop the conference with a 9-1 record.
Green Bay was not up to the task, however, and was soundly defeated, 37-8.
“I’m disappointed in myself with how we got outcoached and we got outplayed,”
LaFleur said. “The bottom line, it’s unacceptable. We have to look at ourselves.
There’s a lot to correct if we want to be the team we want to be.”
The team looked to shake o the lopsided loss and take control of the division
over the remaining games and Rodgers felt he could lead the eort.
“Oensively, I’ve got to take the lead and get hot in December here,” Rodgers
said. “Then the defense has to do their part and special teams has to play
well. If we do those things, I like the talent of our football team, I like the spirit
and chemistry, and I think we’ve got a chance to be in the mix.”
The Packers responded with a 31-13 victory over the New York Giants in wet
conditions. Rodgers led the way with four TD passes and Lazard notched his
first 100-yard game, which included a 37-yard TD.
Jones posted a big game the following week with 192 yards of total oense
during the 20-15 win over Washington at Lambeau Field.
Week 15 featured another nail-biter as the Packers outlasted the Bears on
a last-play, lateral-filled prayer that ended with a Chicago fumble recovery
at Green Bay’s 5-yard line. The 21-13 win secured the team’s first playo
appearance in three years.
A division title was within their sights, with a win at the Vikings or Lions over
the final two weeks needed to secure it. Two wins would give them a first-
round bye and, with some help, the No. 1 seed.
A Monday-night, 23-10 victory at Minnesota got the first win, and the division
championship. Jones led way with 154 yards rushing and two TDs, with Adams
contributing 13 receptions for 116 yards.
“He’s amazing, man. I think he’s the best back in the league right now,” said
guard Billy Turner of Jones. “He’s a special dude. He can catch the ball out of
the backfield. He can take the hando, run north and south (and) make people
miss, and he’s probably the best red-zone threat right now in the NFL.”
Treating the season finale at Detroit as a playo game, the Packers made the
most of their opportunities in the fourth quarter to turn around the contest.
Linebacker Blake Martinez intercepted a David Blough pass, a wayward throw
that was caused by pressure from linebacker Za’Darius Smith. The turnover
led to a tying touchdown and later Crosby nailed a game-ending, 33-yard field
goal for the 23-20 win.
After an appreciated bye week, the Packers hosted Seattle in the Divisional
playo and the game mirrored the season in that the team made big plays in
big moments to win, 28-23, and return to the NFC title game.
“I THINK WE’VE FOUND A WAY TO WIN…IT HASN’T BEEN
THE PRETTIEST THE ENTIRE TIME. THERE’S BEEN
SOME PRETTY MOMENTS THOUGH.”
- PACKERS QUARTERBACK AARON RODGERS
“THAT WAS PRETTY INDICATIVE OF OUR SEASON RIGHT
THERE…WE MADE THE PLAYS WHEN WE HAD TO.”
- PACKERS HEAD COACH MATT LaFLEUR
7
Three plays in particular were vital in closing out the Seahawks: a sack by
Preston Smith that ended Seattle’s final drive, and two pinpoint throws for
third-down conversions by Rodgers that helped run out the final minutes as
Green Bay hung on for yet another down-to-the-wire win.
“That was pretty indicative of our season right there,” said LaFleur. “We made
the plays when we had to.”
A daunting challenge awaited the Packers as they would head back to San
Francisco and try to atone for their poor regular-season showing against the
49ers, but they felt ready.
“It’s just a dierent game,” safety Adrian Amos said. “Dierent moment.
It’s going to be a tough task, but we’re all confident.”
As much as they planned and prepared for a dierent game, it didn’t work out,
as San Francisco built an early lead again and a massive halftime deficit was
just too much to overcome. The Packers did fight back, making it 37-20 by
game’s end, but the consequences were worse and harder to accept.
“That’s why it hurts so bad, because we’ve accomplished a lot of great things
this season,” LaFleur said. “Ultimately at the end of the year only one team is
going to be happy. To not finish it, it hurts. But I love this team, love what these
guys are all about.”
Rodgers, too, was disappointed with the game, but pleased with the season,
one which didn’t have high expectations from those outside the organization.
The roster moves, the new coaching sta and the atmosphere in the locker
room all contributed to the improvement.
“That’s what made it special,” Rodgers said. “It was a player-led team and a
close-knit group. The pieces are in place. Last year I felt we needed to reload.
We were 6-9-1. Now it’s just adding to, keeping the framework in place. I feel
good about our team and our organization.”
Crosby, a 13-year veteran, echoed that sentiment.
“The camaraderie this team had starting last April and what we were able to
build in such a short period of time with a lot of new pieces will always be
special,” he said. “This locker room, the way guys played for each other and
came together so quickly, the chemistry that we had, I’ll definitely remember
this team forever.”
Titletown also includes TitletownTech, a joint venture between the Packers and Microsoft aimed at driving regional economic growth and job creation
by helping businesses transform their operations through technology and digital innovation. The TitletownTech building also houses The Turn, a dining and
entertainment venue that features the nation’s most advanced golf and interactive gaming simulator powered by Topgolf Swing Suite, as well as an
experiential Associated Bank branch.
Phase 2 of the development includes residential development that began welcoming homeowners during the summer of 2020. Construction for additional
townhomes is underway, along with construction for an apartment building and oce building, as well as further commercial development and more
community amenities. For more information, visit Titletown.com.
Located on nearly 45 acres of land just west of Lambeau Field,
Titletown is the Green Bay Packers’ mixed-use, community
development with a multi-acre stretch of park space that features
activities, events and daily recreation year-round. Titletown aims
to maximize its unique location to attract visitors, spur regional
economic growth, oer amenities to residents and complement
the greater Green Bay area’s draw as an excellent location to live,
work and play. Since opening in 2017, Titletown’s initial tenants
– Hinterland Restaurant and Brewery, Lodge Kohler and Bellin
Health Titletown Sports Medicine & Orthopedics – have continued
providing excellent service and experiences.
TITLETOWN
Jaire Alexander built upon his excellent
rookie year during his second season
in 2019, starting in all 16 games and
leading the team with 23 passes
defensed. He was named a Pro Bowl
alternate after registering 63 tackles
(41 solo), two interceptions, a forced
fumble and a fumble recovery.
David Bakhtiari cemented his status
as one of the league’s best left tackles
in 2019, earning a Pro Bowl selection
and second-team All-Pro honors from
The Associated Press, one of only two
tackles in the league to earn AP All-Pro
honors each of the last four seasons.
He started all 16 games in 2019 for
the fifth time in his career, helping the
Packers register 18 rushing TDs on the
season (tied for No. 7 in the NFL), the
most by the Packers since 2009.
PACKERS NEWS
8
TitletownTech has continued to grow and invest since opening in 2019, helping
emerging and existing businesses define and build new digital products, access
capital for launching new ventures and transform their operations through
technology. Joining TitletownTech’s Venture Fund as investors last year were
Jerry Jacobs Jr., Delaware North co-CEO and alternate governor for the Boston
Bruins, and Je Wilpon, partner of Sterling Project Development and Sterling
Equities, and chief operating ocer of the New York Mets. Regional investors
have also become limited partners in the Venture Fund, including AmeriLux
International, Baird, Cornerstone Foundation of Northeastern Wisconsin,
Dickman Ventures, Green Bay Packaging, N.E.W. Venture Foundry, Plexus,
Schreiber, Schneider, Sartori Cheese, The Village Companies and Weyers
Investments. The TitletownTech Venture Fund has already invested in a variety
of businesses, from digital health and software companies to agriculture and
video-processing startups, all of which are developing innovative products
and services to address critical market challenges.
Two new members were elected to the Packers Board of Directors in 2019:
George Koonce and Eric Torkelson. Koonce, a former Packers linebacker
who played for the team from 1992-99, is currently senior vice president for
university relations at Marian University. Torkelson, a former Packers running
back who played for the team from 1974-79 and 1981, is a retired sales
representative from Stryker Corp, a medical device company.
Additionally, Thomas Olejniczak, a member of the Board since 1986 and a
member of the Executive Committee since 2013, took on emeritus status.
Donald J. Long Jr., past CEO and owner of Century Drill & Tool Co. Inc., succeeded
Olejniczak as a Member at Large on the Executive Committee. Thomas Lutsey, a
member of the board since 1986, also took on emeritus status.
In August of 2019, the Packers wrapped up the organization’s 16-month
celebration of 100 Seasons. The team’s centennial season honored the rich
history and tradition of the team with fan festivals, concerts, a traveling
Lambeau Field exhibit and a birthday celebration on Aug. 11. Following the
team’s birthday, the organization released “Legacy: 100 Seasons of the Green
Bay Packers,” a 10-part documentary series recounting each decade. The
series is now available for streaming on the Packers connected TV app on
Roku, Amazon Fire and Apple TV, as well as on packers.com. A Blu-ray box
set is also available for purchase at the Packers Pro Shop. Later in 2020, the
Packers will also publish the team’s definitive history, a multi-volume book
authored by Packers team historian Cli Christl.
Lambeau Field has been undergoing a multi-year concourse renovation project
aimed at improving guest experience, operational eciencies and safety, as
well as driving revenue and improving aesthetics. The second phase of the
project was put into place for the 2019 season and included upgrades to the
club-level concession stands and kitchen, additional grab-and-go locations
and the US Cellular Loft on the upper concourse, a fan congregation space
open to all fans on gameday, with a full bar, plenty of televisions, ample tables
and chairs for fans to relax and several stationary charging stations to charge
wireless devices. The new grab-and-go stands have been a great success,
decreasing transaction time and increasing the amount of transactions. Phase
3 of the renovation project will be complete for the 2020 season, and includes
additional grab-and-go locations on the lower and upper concourses.
Additionally, the team’s two outdoor practice fields, Clarke Hinkle Field and
Ray Nitschke Field, are currently undergoing renovations to match the turf in
Lambeau Field. As part of the renovation, a heating system has been installed
under Hinkle Field to keep the ground from freezing late in the season and
aord the team the opportunity to practice outside.
Former Packers safety Bobby Dillon, who owns the franchise record with
52 interceptions in eight NFL seasons, was elected this year to the Pro Football
Hall of Fame as part of the 15-person Centennial Class of 2020. Dillon, who
passed away last August at 89 years old, was formally recognized in February
as the 26th member of the Packers to be enshrined into the Pro Football Hall
of Fame.
Dillon, who played his entire career with the Packers from 1952-59, led
the team in interceptions in seven of his eight seasons and three times
intercepted nine passes in what were then 12-game seasons. Although he
didn’t play for a winner until his final season, Dillon was named to All-Pro
teams from 1953-58 and was a Pro Bowl selection from 1955-58. Dillon still
holds the Packers’ record for return yardage on interceptions with 976 and
shares the team’s single-game record for interceptions with four. Dillon also
returned five interceptions for touchdowns, then a club record.
Remarkably, Dillon played his entire career with only one eye. He lost his left
eye when he was 10 years old following two accidents, but the loss of vision
on his left side never seemed to diminish his ball awareness.
The history of the Green Bay Packers is rich with on-field accomplishments and a special bond
with the community that has supported the organization throughout its century-long history.
The Packers’ responsibility to the community has only grown with time, and as the only
community-owned NFL team, we believe in utilizing the spirit of football to promote life lessons,
build togetherness and create future leaders
Green Bay Packers Give Back is the Packers’ all-encompassing community outreach initiative,
which includes the Green Bay Packers Foundation; appearances made by players, alumni, coaches
and sta; football outreach; cash and in-kind donations; Make-A-Wish visits and community
events and initiatives.
The following is an overview of the organization’s Green Bay Packers Give Back eorts from the
last year. Combined with direct cash donations by the Packers to various charity endeavors, these
eorts resulted in a comprehensive charity impact in excess of $9 million in 2019. The full Packers
Give Back Report is available online at www.packers.com/community.
9
COMMUNITY OUTREACH
IN EXCESS
OF $9 MILLION
TOTAL CHARITY IMPACT
10
COMMUNITY EVENTS
EMPOWER
This leadership event, which took place in Green Bay and Milwaukee,
featured speakers and activities geared at encouraging middle school
students to use their influence to create positive ripples throughout the
community and become the best versions of themselves.
FESTIVAL OF LIGHTS
The Packers and Festival Foods
brought the joy of the holidays to
all who attended this free event.
Family-friendly activities and
photo opportunities with Santa
Claus were oered along with
the formal lighting of the tree in
Harlan Plaza.
CHRISTIAN OUTREACH
ECUMENICAL
THANKSGIVING MEAL
Hundreds of volunteers prepped
and served guests during the
Thanksgiving meal. Over 2,000
meals were provided in the
Atrium and delivered to the
homebound.
LAMBEAU FIELD BLOOD DRIVES
Over the course of four blood drives from May to February, 1,192 total pints of
blood were collected for those in need.
SPOOKTACULAR
Over 5,000 people enjoyed the annual Spooktacular event in the Lambeau
Field Atrium, which featured music and variety acts, as well as Halloween-
themed crafts and activities.
PROJECT PLAY 60
At this annual event designed to get families active, kids and community
members enjoyed inflatables, climbing walls, bungee trampolines, face
painting and entertainment.
15,350
PEOPLE ATTENDED PACKERS COMMUNITY EVENTS LAST YEAR
11
FOOTBALL OUTREACH
10 , 211
COACHES, PLAYERS AND PARENTS
PARTICIPATED IN PACKERS
FOOTBALL OUTREACH ACTIVITIES
$326,250
WAS DONATED
TO FOOTBALL
OUTREACH INITIATIVES
FOOTBALL OUTREACH CAMPS
More than 3,500 youth participated in these camps at various schools
throughout the state of Wisconsin and in Titletown, designed to get kids
active and enjoying football drills.
PLAY FOOTBALL MONTH
Twelve youth football teams from across the state scrimmaged on
Lambeau Field during Packers Family Night and at the Packers’ two home
preseason games. More than 4,000 individuals from youth football teams
and PLAY 60 programs received game tickets, free of charge, for the Aug. 8
and Aug. 29 games.
EXCEPTIONAL ABILITIES CHALLENGE
Special needs athletes of all ages participated in the annual Exceptional
Abilities Challenge, a flag football tournament held at Titletown with
12 teams competing. Packers alumnus Dexter McNabb spoke to the athletes
about overcoming adversity.
GREEN BAY PACKERS PARENTS CLINIC
Dozens of parents received classroom and on-field instruction on how the
game of football is being played more safely.
GREEN BAY PACKERS COACHING SCHOOL
Youth football coaches learned new approaches to coaching beyond
play-calling and on-field football instruction during this one-day event.
Equipment grants totaling $2,000 were donated to selected attendees’
football programs.
USA FOOTBALL CLINIC
A one-day, complimentary clinic provided 100 youth football coaches
from across the state the opportunity to renew their Heads Up Football
Certification compliments of the Packers.
NFL FLAG TEAM AT THE PRO BOWL
Ripon Youth Football, the Packers’ “At-Large” team selection, participated
in the NFL FLAG Championships in Orlando, Fla., and was awarded a $4,000
donation to assist with expenses.
GREEN BAY PACKERS 11-ON HIGH SCHOOL EVENT
Eight teams composed of 194 high school football players participated in
this new scholastic-based, team-oriented and character building program
focused on team players over individual recognition while providing
development for all 11 athletes on both sides of the ball. Each team
received a $1,000 donation for their football program.
GREEN BAY PACKERS HIGH SCHOOL COACH OF
THE WEEK PROGRAM, PRESENTED BY JACK LINK’S
PROTEIN SNACKS
Ten individual high school football coaches were selected for this honor, and
each received a $2,000 donation for their football program courtesy of the
Packers and Jack Link’s Protein Snacks.
WISCONSIN FOOTBALL COACHES ASSOCIATION/GREEN
BAY PACKERS HIGH SCHOOL COACH OF THE YEAR
Mike Minick of DeForest High School was awarded this honor and received a
$4,000 donation for the school’s football program. Coach Minick competed
for the Don Shula NFL High School Coach of the Year Award as the Green Bay
Packers’ nominee.
HIGH SCHOOL QUARTERBACK CHALLENGE
PRESENTED BY HPE AND CAMERA CORNER
This on-field halftime competition featured players from two dierent high
school teams at each home game.
NFL/LISC GRASSROOTS PROGRAM
The Racine Unified School District received a $250,000 grant from the Packers
through the NFL/LISC Grassroots Program. The grant supported the process
of converting a practice field at Pritchard Park into a state-of-the-art football
facility with artificial turf, proper seating, goal posts and other amenities.
LINEMAN CHALLENGE
The inaugural Packers Lineman Challenge was held in Titletown,
with athletes representing 12 high schools from around Wisconsin
participating in a variety of drills. Donations totaling $6,000 were awarded to
the winner and runner-up.
BATTLE OF THE BADGES
Teams representing police and fire departments from Appleton, Brown
County, De Pere, Green Bay and Milwaukee competed in a flag football
tournament held in Titletown. Each team received a $1,100 donation for their
department.
WISCONSIN YOUTH FOOTBALL STATE FORUM
The Pckers, long with USA Footbll, the WAA nd the Wisconsin Footbll
oches Assocition, hosted leders from vrious youth footbll legues
to prticipte in open discussions bout topics pertining to youth footbll
in Wisconsin.
12
GIVING
$2.05 MILLION
WAS DISTRIBUTED OVER THE LAST
YEAR FOR ANNUAL AND IMPACT GRANTS
$1.2 MILLION
WAS RAISED FOR NONPROFIT ORGANIZATIONS
THROUGHOUT WISCONSIN WITH SIGNED
ITEMS PROVIDED BY THE PACKERS
MAKE-A-WISH
Through the Make-a-Wish Foundation, 17 Wishes were granted during the
2019 season.
IMPACT GRANTS
The Packers Foundation awarded $1.05 million in impact grants this year, with
$250,000 each going to the Freedom House Ministries, Inc., Give BIG Green
Bay and Greater Green Bay Habitat for Humanity, as well as $150,000 each
going to Milwaukee organizations Fellowship Open and Milwaukee Health Care
Partnership.
ANNUAL GRANTS
The Packers Foundation awarded a record $1 million in grants to 192
civic and charitable groups throughout the state of Wisconsin in its annual
distribution of grants.
PACKERS GIVE BACK IMPACT GRANT
In honor of Bart Starr’s life, his dedication to the community and his
legacy as a Packers player, the Packers awarded a $250,000 impact grant
to the Bart and Cherry Starr Foundation. Charities supported by the donation
include Rawhide, the Starr Children’s Pediatric Cancer Fund, Cornerstone
Schools of Alabama and the Birmingham Humane Society.
FOOTBALL EQUIPMENT
Twenty-three schools and youth teams in Wisconsin received over 800 items
for their football programs, including cleats, chin straps, gloves and assorted
practice equipment.
CLOTHING AND TOILETRY DONATIONS
More than 30 human services and veterans’ organizations across Wisconsin
benefited from donations of shoes, boots, new and gently used clothing,
towels and various toiletries.
CAUSE-SPECIFIC GIVING
The Packers continued contributing to charity eorts in which the team has
been involved for many years, including $15,000 for the Coats for Kids initiative,
$15,000 toward hunger relief eorts in Brown County and $20,000 for the Toys for
Tots initiative.
FAN-SUPPORTED DONATIONS
• Commemorative Bart Starr t-shirts purchased from the Packers Pro Shop
generated a $38,950 donation to Rawhide.
• Sales of seed packets commemorating the Packers’ 100 Seasons
resulted in a $25,230 donation to the American Red Cross.
• Proceeds from sales of the limited-edition “Go Pack Go” t-shirt
that featured the logos of both the Milwaukee Bucks and the
Packers raised $37,500 for hunger relief eorts in Wisconsin.
EDUCATION FOCUSED GIVING
•
Eleven schools received cash donations to supplement the busing
expense to complete field trips to Lambeau Field.
•
$26,500 was provided to Scholarships, Inc. for four-year programs.
$26,500 was provided to NWTC Educational Foundation Inc. for
two-year programs. A portion of the scholarship funds came from
the National Football League Properties which, at the Packers’
request, returned to the Packers Foundation royalty fees paid for
using the Packers logo on Wisconsin automobile license plates.
•
In its third year, the Packers Student Art Contest awarded a $5,000
donation to the winner’s school in three categories: Grades 6-8,
Grades 9-12, University or Technical College.
DESIGNATED GAMEDAYS
•
Midwest Shrine Game: Since its inception in 1950, more than
$4 million has been raised for the Midwest Shrine’s burn centers and
hospital through this annual preseason game. Janine Brass, a former
patient of the Shrine Hospital performed the national anthem at the
2019 Midwest Shrine Game.
•
Bishop’s Charities Game: For 59 years, one preseason game has been
designated the Bishop’s Charities Game, raising more than
$3.7 million for charity efforts in the Green Bay Diocese.
MATCHING GIFTS PROGRAM
More than 65 Packers employees participated in this program, matching their
cash donations in excess of $17,500.
COMMUNITY EVENTS GRANTS
Room rental fees, valued at more than $21,000, were waived for the four
nonprofit organizations awarded this grant.
13
PLAYER, COACHES & ALUMNI OUTREACH
GREEN BAY PACKERS GIVE BACK CELEBRITY BOWLING EVENT
PRESENTED BY NESTLÉ
Players, coaches and alumni raised more than $50,000 for the Wisconsin CASA
Association for its “My Stu My Bag” program.
SALVATION ARMY – AUTOGRAPHS IN EXCHANGE
FOR DONATIONS
Multiple Packers players signed autographs at the Lambeau Field Atrium in
exchange for donations to the Salvation Army’s Red Kettle Campaign during the
holiday season. The amount raised through the autograph signings was matched by
quarterback Aaron Rodgers, bringing the total donated to $58,260.
TAILGATE TOUR
The 14th annual Tailgate Tour brought Packers players and alumni together with
communities in Marshfield, Sparta, New Richmond, Chippewa Falls and Antigo,
Wisconsin. Packers President/CEO Mark Murphy and Packers alumni Nick Barnett,
Earl Dotson, Ryan Grant, Bernardo Harris, Aaron Kampman and Scott Wells spent
the week connecting with fans. The tailgate parties raised $339,076 for PDC Orenda
Center, Boys & Girls Club of Sparta, Grace Place Shelter, Chippewa River Industries
and Habitat for Humanity of Langlade County. $10,000 also was distributed to five
schools along the tour route to purchase gym equipment.
LEGENDARY QUARTERBACKS COLLECTOR’S PHOTO
More than 10,300 prints were sold, with 100 percent of the proceeds split
between the quarterbacks’ charities: Brett Favre – Favre4Hope Foundation;
Bart Starr – Bart & Cherry Starr Foundation; Aaron Rodgers – MACC Fund.
PLAY 60 SUPER SCHOOL VISIT
A $10,000 fitness grant was awarded to the Neenah Joint School District
at the PLAY 60 Super School visit, attended by Tim Boyle, Ka’dar Hollman,
Ty Summers and Dexter Williams.
ALUMNI SPORTING CLAYS
More than $34,000 was raised for the Boys & Girls Club of Greater Green Bay
at this sporting clays event. Packers alumni participating included Paul Coman,
Daryn Colledge, Jerry Kramer, Tony Moll, Craig Nall, Dave Robinson, Jason Spitz and
Frank Winters.
WALTER PAYTON MAN OF THE YEAR AWARD NOMINEE
Blake Martinez was nominated by the Packers in 2019 for the Walter Payton NFL
Man of the Year Award. The award is the only one in the league that recognizes
a player’s o-the-field community service as well as his on-the-field performance.
In his fourth season in the NFL and with the Green Bay Packers, Martrinez was
selected as the Packers’ nominee to honor his continual investment of time and
talents in the community.
800+
PLAYER, COACH AND ALUMNI APPEARANCES WERE HELD IN THE COMMUNITY OVER THE LAST YEAR
PLAYERS, COACHES & ALUMNI OUTREACH
14
SALUTE TO SERVICE AWARD
Danny Vitale was recognized as the Packers’ nominee for the 2019 Salute to
Service Award, which annually recognizes NFL players, coaches, personnel
and alumni who demonstrate an exemplary commitment to honoring and
supporting the military community.
ED BLOCK COURAGE AWARD
The Ed Block Courage Award honors NFL players who exemplify commitments
to the principles of sportsmanship and courage. Mason Crosby was the
Packers’ 2019 recipient, after being selected by a vote of his teammates.
CHARACTER PLAYBOOK
The Packers and the United Way
of Brown County teamed up for a
third year to give middle school
students across the state the tools
to cultivate and maintain healthy
relationships. Kids from five
dierent schools tuned in to
a talk with Kenny Clark during a
Character Playbook Live event.
ALUMNI WEEKEND
In September, the life of Bart Starr was celebrated with the help of 65 alumni
that either played with or were coached by the legendary quarterback. Cherry
Starr and Bart Starr Jr. were on hand for the weekend’s events which included:
the Green & Gold Gala, Brunch and Learn, a tailgate party, the Packers-Vikings
game, and the Bart Starr Commemorative Celebration, which took place at
Rawhide in New London the day before the game.
MY CAUSE MY CLEATS
Several players and coaches wore custom cleats promoting causes important to them during the league’s fourth annual campaign.
Cleats that were auctioned o raised over $16,000 for the players’ causes. Packers participants and causes included:
• JAIRE ALEXANDER | Boys & Girls Club of Greater Green Bay
• ADRIAN AMOS | Adrian Amos “I’m Still Here”
• GERONIMO ALLISON | The Progress Village Panthers Inc.
• HUNTER BRADLEY | The Muscular Dystrophy Association
• OREN BURKS | South County Football Alumni Association
• KENNY CLARK | Dreams Do Come True Foundation
• MASON CROSBY | The Locker & Vince Lombardi Cancer Foundation
• KYLER FACKRELL | Disabled American Veterans
• JIMMY GRAHAM | The Jimmy Graham Foundation
• ALLEN LAZARD | PanCAN
• BLAKE MARTINEZ | St. Jude’s
• LUCAS PATRICK | First Priority
• AARON RODGERS | North Valley Community Foundation
• DANNY VITALE | Ross K. MacNeill Foundation
• TRAMON WILLIAMS | 38 Reasons Foundation
15
MILITARY SUPPORT
THE PACKERS HAVE A PROUD HISTORY OF SUPPORTING THE MILITARY,
AND THE TEAM HONORS THE MILITARY IN A VARIETY OF WAYS EACH YEAR.
SALUTE TO SERVICE FLAG FOOTBALL TOURNAMENT
The Salute to Service Flag Football Tournament was held on the field in
Titletown to the west of Lambeau Field and raised money for morale funds
of each branch of the military. Each branch of the armed forces had a team
participate in the tournament, with the Marines defeating the National Guard
in the championship game. Donations totaling $5,500 were made to the teams’
morale funds.
FLIGHT OF CHAMPIONS HONOR FLIGHT
The Stars and Stripes Honor Flight’s 55th mission, a joint eort between the
Packers, Milwaukee Brewers and Milwaukee Bucks, sent three planeloads of
local veterans with more than 240 veterans onboard to Washington, D.C., to
visit memorials dedicated to their service. Packers alumni Jared Abbrederis,
Jarrett Bush, LeRoy Butler, Johnnie Gray and Bill Schroeder served as
guardians on the Green Bay flight.
OPERATION FAN MAIL
The Packers and WPS
Health Solutions recognized
11 military or veteran families
and groups in 2019, including
several American Legion
members, on the field during
pregame activities at each
Packers home game.
SALUTE TO SERVICE GAME
• Veterans and military members were honored at the Packers-Panthers
regular season game on Nov. 10, with Holiday Mail for Heroes collecting
cards from fans to be distributed to members of the military through the
American Red Cross.
• The Green Bay Vet Center made its mobile vet center available to fans on
the fan walkway.
FLYING FLAGS
The Packers granted more than 40 requests to fly United States flags at
Lambeau Field in honor of members retiring from the military, who were also
provided with Packers mementos.
OATH OF ENLISTMENT
U.S. Army, Navy, Air Force and Marine recruits took an oath of enlistment on
the field during halftime of the Packers-Eagles game on Sept. 26.
HUDDLE FOR HEROES
More than 40 military veterans were treated to an afternoon at The Turn
with Packers players David Bakhtiari, Bryan Bulaga, Jimmy Graham,
Aaron Jones, Dean Lowry, Aaron Rodgers and Danny Vitale, along with Packers
alumnus Chris Gizzi. This inaugural event’s activities included a player
Q&A, writing letters that were forwarded to active duty service members,
interactive sports games and tours of Lambeau Field.
16
SOCIAL JUSTICE INITIATIVES
THE PACKERS SUPPORT THE ONGOING EFFORT BY NFL PLAYERS AND CLUBS TO
IMPROVE THEIR COMMUNITIES THROUGH PROGRAMS AND INITIATIVES THAT REDUCE
BARRIERS TO OPPORTUNITY, WHETHER THROUGH EDUCATION AND ECONOMIC ADVANCEMENT,
CRIMINAL JUSTICE REFORM OR IMPROVING POLICE-COMMUNITY RELATIONS.
SOCIAL JUSTICE DONATIONS
Packers players selected five recipient organizations to receive $50,000
donations to fund social justice initiatives including: CASA Brown
County, Boys & Girls Clubs of Greater Milwaukee, House of Hope, La Causa and
Sherman Phoenix.
PACKERS VS. CANCER
THE PACKERS VS. CANCER INITIATIVE IS AIMED AT RAISING FUNDS, AWARENESS
AND SUPPORT FOR THOSE WHO ARE FIGHTING OR HAVE BATTLED CANCER.
PACKERS VS. CANCER HIGH SCHOOL FOOTBALL GAME
Packers President/CEO Mark Murphy and players Tim Boyle, Tony Brown, Tyler
Lancaster and Manny Wilkins, along with Packers alumni David Whitehurst and
Vonta Leach were on hand to raise awareness of all cancers as the Kaukauna
Ghosts hosted the Hortonville Polar Bears. The schools sold t-shirts, rally
towels and rae tickets with 100 percent of the proceeds, totaling more than
$6,000, being donated to the Vince Lombardi Cancer Foundation.
VINCE LOMBARDI HAT SALE
$5 from each knit hat sold in the Packers Pro Shop was donated to the
Vince Lombardi Cancer Foundation, totaling more than $35,000 donated.
DONATE A DOLLAR CAMPAIGN
During the month of October, shoppers in the Packers Pro Shop took advantage
of the opportunity to add $1 or more to their purchase that went directly to the
Vince Lombardi Cancer Foundation. Shoppers generously donated $10,352,
which was matched by the Packers with an additional $10,000.
PACKERS & PALS MOVIE NIGHT
Relationships between kids in the Brown County PALS program and
Green Bay police were built during the inaugural Police, Packers and PALS
Movie Night. Youth under the age of 12 observed K-9 demonstrations and
participated in character presentations prior to enjoying dinner and a movie.
La Causa
La Causa
Where Children and Families Come First
Inc.
,
17
VOLUNTEERISM
GREEN BAY PACKERS GIVE BACK DAY
– MAKE A DIFFERENCE DAY
Packers employees volunteered with Make a Dierence Day and United Way
Day of Action by packing over 200 suitcases for foster kids, cleaning up the
Broadway District, completing tasks at Howe Elementary Community School
and helping local seniors and those with disabilities complete outdoor tasks.
LADIES OF LAMBEAU
During “Operation Shower,” ladies associated with the Packers gathered
to assemble 200 care packages of baby items for expectant military families
and 150 packages of disposable diapers that were given to Paul’s Pantry.
Three $1,000 donations were made to nonprofit organizations suggested
by volunteers.
GREEN BAY PACKERS GIVE BACK DAY – BELL RINGING
Employees volunteered for The Salvation Army of Greater Green Bay at seven
locations throughout De Pere, Green Bay and Suamico, helping collect $14,641
for the Red Kettle Campaign. The Packers matched the amount raised at Red
Kettles throughout Green Bay that day up to $15,000. In total, $38,867.91 was
raised over the course of the day for the Salvation Army’s Red Kettle Campaign.
TRAINING CAMP & GAMEDAY INITIATIVES
BELLIN 5K RUN/WALK AT LAMBEAU FIELD
AND 1K KIDS RUN PRESENTED BY EDVEST
Nonprofit organizations that assisted with these events earned $11,257 for
their programs including: American Red Cross, Bellin Run Kids for Running,
Big Brothers Big Sisters of Northeast Wisconsin and Volunteer Center of Brown
County.
AMERICAN FAMILY INSURANCE DREAMDRIVE
Kids from the Boys and Girls Club of Greater Green Bay had the opportunity to
ride special bikes to practice with the players during training camp.
PACKERS FAMILY NIGHT
Make-A-Wish Wisconsin served as the team’s ocial community guests.
Meijer Simply Give received net proceeds from the event’s parking.
TOUCHDOWNS FOR HUNGER
In its 17th season, the Touchdown for Hunger partnership with Sargento
Foods donated $58,000 to the Hunger Task Force in Milwaukee and $29,000 to
Paul’s Pantry in Green Bay. An additional $8,000 was donated resulting from
fans sharing videos featuring Packers running back and touchdown leader
Aaron Jones.
DELAWARE NORTH SPORTSERVICE
CONCESSION STAND EFFORTS
Ninety-eight nonprofit groups staed concession stands on gamedays,
earning over $1.8 million for their organizations.
FIRST DOWNS FOR TREES
The ninth year of First Downs for Trees, the Packers’ partnership with
Essity and Green Bay Packaging Inc., planted 437 new trees in 16 Brown
County communities.
HISPANIC HERITAGE LEADERSHIP AWARD
José Vásquez, President of St. Anthony School in Milwaukee, received
this award that recognizes contributions of Hispanic leaders in each NFL
market. Vásquez chose St. Anthony School to receive a $2,000 donation.
PLANTING FOR A PURPOSE PROGRAM
Aimed at encouraging gardeners to donate their fresh produce to local food
pantries, the third year of this program helped collect more than 19,000
pounds of fresh produce, with more than 100 individuals who signed up to
grow produce specifically for the program.
HUDDLE FOR 100
• The NFL’s Huddle for 100 initiative looked to inspire 1 million people to
volunteer 100 minutes of their time to make meaningful contributions
to their communities. Super Bowl Sunday marked the conclusion of
Huddle for 100 with a final tally of more than 1 million individuals who
generated a total of 397 million minutes of volunteerism.
• The Packers’ Huddle for 100 initiatives included a playground build at
Milwaukee County’s Center Street Park through a collaborative eort
between the Packers, Milwaukee County Parks and Milwaukee County
Sheri’s Department. Playground equipment donated by the Packers was
installed by players Tim Boyle, Kenny Clark, Tyler Lancaster, James
Looney and Dean Lowry, several deputies, community members,
representatives from the Milwaukee County Parks department and sta
from the Milwaukee Sales Oce.
TOTAL STAFF INVOLVEMENT
372 PACKERS STAFF MEMBERS VOLUNTEERED
1,955 HOURS OVER THE COURSE OF A YEAR.
The Packers began their second century with a rebound in operating
profit for fiscal 2020. The improvement was attributable to continued
growth in revenue along with lower operating expenses in the period.
In addition, the recent extension of the NFL’s labor agreement with the
players will contribute to the consistency of our business over the term
of the agreement. As we look forward into fiscal 2021 and the unique
challenges the pandemic may pose, we have the financial resources to
sustain our business. The Packers are well positioned to support the
drive for more championships and exceptional fan experiences.
The Green Bay Packers Audit Committee met with our independent
accounting firm, Wipfli LLP, to review the results of our annual audit
of our March 31, 2020, financial statements. Based on the audit, Wipfli
issued an unqualified opinion that our fiscal 2020 and 2019 financial
statements are presented fairly in conformity with U.S. generally
accepted accounting principles (GAAP). Below are summary financial
statements and some highlights from our operations for our 2020 and
2019 fiscal years. Some reclassifications have been made to 2019
amounts to conform to the 2020 presentation.
Revenues increased 6.1% to $506.9 million in 2020. National revenue grew
7.9% and local revenue improved by 3.6%, with gameday admissions and
concessions, as well as sponsorship and local broadcasting leading the way.
Millions
$480
$460
$500
$440
$420
$400
2017 2018 20192020
$441.4 $454.4 $477.9 $506.9
$520
REVENUE
Millions
$525
$475
$425
$375
$325
201720182019 2020
$477.2 $436.6$376.1 $420.9
EXPENSES
*Net of lease-obligated contributions from the Green Bay/
Brown County Professional Football Stadium District toward
the maintenance of Lambeau Field, of $13.2 and $12.5 million
in 2020 and 2019, respectively.
$295,971 $274,293National
210,914 203,650Local
$506,885
$477,943
Total revenue
Expenses
Net income
$34,862 $ 8,368
Profit from operations $70,303 $ 724
Total expenses
436,582 477,219
General & administrative
63,101
73,149
Facilities, net*
33,429
30,466
Sales, marketing &
fan engagement
66,994 66,927
Team
46,510 63,595
Player costs
226,548 243,082
Revenue
$ thousands
2020Statement of Income
18
TREASURER’S REPORT TO SHAREHOLDERS
Operating expenses fell 8.5% in fiscal 2020. Increased player signings,
transition to a new coaching sta and an increase in our concussion liability
reserve in the prior year did not repeat in fiscal 2020, allowing expenses to
return to more normal levels. We continue to spend all funds allowable under
the salary cap system to build a championship team.
Other operating expenses are well-managed and grew at historical rates.
We again donated over $10 million toward player safety and a variety of
community and social justice initiatives locally and within Wisconsin.
2019
Millions
$60
$40
$80
$20
$0
2017 2018 2019 2020
$0.7 $70.3$65.4 $34.1
PROFIT FROM OPERATIONS
Operating Profit rebounded from $724,000 last year to $70.3 million. As noted
before, investments in the roster and team along with the additional expense
for the concussion settlement held down operating profit in 2019.
Net income of $34.9 million includes a significant adjustment for the new
GAAP rule that requires us to record unrealized investment losses from the
March bear market on our income statement. Gain and losses in prior years
were recorded on the balance sheet.
PRESERVING THE PACKERS FRANCHISE
In addition to our pursuit of a 14th NFL championship, we also strive financially
to preserve our community-owned franchise for future generations of Packers
fans. Operating profits are invested in the team, the Lambeau Field fan
experience, the community, and a fund to sustain the viability of the franchise.
The size and necessity for this fund grows as the NFL grows. A summary of our
financial position follows:
The Packers have $699 million of equity, consisting of $87 million from our
five stock oerings, and the rest from retained annual earnings. We continue
to invest equity to preserve and improve Lambeau Field. We’ve invested $384
million of our equity in property and equipment, and $136 million in player
contracts. The remainder is held for franchise preservation. Included in Cash
& Investments above is $370 million of investments. Our balance sheet is
strong, and will help ensure our survival through the pandemic.
Our continued investment in Lambeau Field includes a multi-year update
to stadium concourses and replacement of our practice fields. Fans have
responded favorably to our “grab and go” concession stands that promote
cashless payment and returns fans to their seats sooner. We also continue
to invest in Titletown, our real estate project just west of Lambeau Field.
Titletown is both an investment in the Green Bay community and our future
by enhancing the quality of life in Brown County, while also providing a
reasonable return on our investment.
We express our sincere appreciation to the residents of Brown County,
Shareholders, season ticket holders, fans, employees, customers, suppliers,
and friends for your support. Your passion and loyalty has sustained this
franchise and is a significant factor in our success. Because of you, there is
not a better story in professional sports.
Respectfully submitted,
Michael D. Simmer
Treasurer / Executive Committee
Millions
$60
$40
$80
$20
$0
2017 2018 2019 2020
Profit from Operations
$8.4 $34.9$72.8 $38.6
NET INCOME
19
2020 2019Balance Sheet
$422,026 $444,170Cash & Investments
383,621 370,581Property & equipment net
101,410 98,038Other
136,030 152,222
Unamortized signing
bonuses, net
Liabilities & Equity
Total assets $1,043,087 $1,065,011
Total Liabilities & Equity $1,043,087 $1,065,011
Equity 699,173 663,462
Other liabilities 130,036 170,431
Compensation liabilities 69,451 83,711
Debt 144,427 147,407
Assets $ thousands
20
The GreenBay Packers’ executive committee directs corporate management, approves major capital expenditures, establishes broad policy
and monitors management’s performance in conducting the business and aairs of the corporation.
Marcia M. Anderson
Retired
U.S. Bankruptcy Court,
Western Wisconsin
Verona, Wisconsin
Daniel T. Ariens
Chairman/CEO
Ariens Company
Green Bay, Wisconsin
Nancy K. Armbrust
Retired
Schreiber Foods
Green Bay, Wisconsin
Thomas D. Arndt
Retired
Bellin Health
New Franken, Wisconsin
Ave M. Bie
Partner
Quarles & Brady, LLP
Madison, Wisconsin
Thomas J. Cardella
Retired
MillerCoors
Okauchee, Wisconsin
Richard J. Chernick
CEO
Camera Corner, Inc.
Oneida, Wisconsin
Casey Cuene
Retired
Broadway Enterprises
Green Bay, Wisconsin
Valerie Daniels-Carter
CEO
V & J Holding Companies, Inc.
Milwaukee, Wisconsin
Robyn Y. Davis
President/CEO
Brown County United Way
Green Bay, Wisconsin
Ricardo Diaz
Retired
United Community Center
Milwaukee, Wisconsin
Craig S. Dickman
Managing Director
TitletownTech
Green Bay, Wisconsin
Andrew E. Farah
Owner/Branch Manager
AFI Wealth Strategies
Green Bay, Wisconsin
Susan M. Finco
Owner/President
Leonard & Finco Public Relations, Inc.
De Pere, Wisconsin
Philip B. Flynn
President/CEO
Associated Bank-Corp
De Pere, Wisconsin
Gerald L. Ganoni
Retired
Humana
Green Bay, Wisconsin
Robin L. Gilson
President/CEO
Imperial Supplies
Green Bay, Wisconsin
Johnnie L. Gray
Instructional Aide
Syble Hopp School
De Pere, Wisconsin
Michael J. Haddad
Board Chair
Schreiber Foods, Inc.
De Pere, Wisconsin
Jerey A. Joerres
Managing Partner
Incito Capital, LLC
Milwaukee, Wisconsin
David Kohler
President/CEO
Kohler Company
Kohler, Wisconsin
George E. Koonce
Senior Vice President,
Marian University
Fond du Lac, Wisconsin
William F. Kress
President/CEO
Green Bay Packaging, Inc.
Green Bay, Wisconsin
Donald J. Long, Jr.
Retired
Century Drill and Tool Co., Inc.
De Pere, Wisconsin
Larry A. McCarren
Packers Sports Analyst
Green Bay Packers
Green Bay, Wisconsin
Dexter E. McNabb
Associate Principal
Green Bay Area Public Schools
Wrightstown, Wisconsin
Mark H. Murphy
President/CEO
Green Bay Packers, Inc.
De Pere, Wisconsin
Thomas L. Olson
Retired
US Paper Mills Corp.
Green Bay, Wisconsin
OFFICERS OF THE CORPORATION
Michael D. Simmer
Treasurer
Thomas L. Olson
Vice President & Lead Director
Mark H. Murphy
President & CEO
Daniel T. Ariens
Secretary
Susan M. Finco
Executive Committee
Donald J. Long, Jr.
Executive Committee
John L. Skoug
Executive Committee
Gary M. Rotherham
Vice President - Sales
The Elite Group, Inc.
Green Bay, Wisconsin
Diane L. Roundy
Executive Search
Baker Tilly, LLP
Greenleaf, Wisconsin
Karl A. Schmidt
President/CEO
Belmark, Inc.
Green Bay, Wisconsin
Michael D. Simmer
President
BMO Harris Bank-Green Bay
Green Bay, Wisconsin
Mark D. Skogen
President/CEO
Festival Foods
De Pere, Wisconsin
John L. Skoug
Chairman/CEO
Marathon Cheese Corporation
Wausau, Wisconsin
Eric G. Torkelson
Retired
Stryker Corp.
Oneida, Wisconsin
Dr. Elizabeth R. Trowbridge
Associate Vice Chair of Primary Care/
Professor of Medicine
University of Wisconsin School of
Medicine and Public Health
Madison, Wisconsin
Mike L. Weller
CEO
Mike Weller and
Associates, LLC
Appleton, Wisconsin
Michael A. Wier
Owner
Kroll’s West Restaurant
De Pere, Wisconsin
Hon. John P. Zakowski
Circuit Court Judge,
Brown County
Green Bay, Wisconsin
21
The Annual Meeting of the company’s shareholders will be held virtually for the first time on Thursday, July 23, at 11 a.m.
A formal notice of the Annual Meeting, together with proxy information, was mailed to shareholders in advance of the meeting.
DIRECTORS EMERITUS
John F. Bergstrom
Terry J. Bogart
John E. Broeren
Robert C. Buchanan
Robert G. Bush
(deceased)
James M. Christensen
Virgis W. Colbert
Willie D. Davis
(deceased)
Beverly A. French
Terrence R. Fulwiler
Robert C. Gallagher
Dr. Donald F. Harden
Robert E. Harlan
(Chairman Emeritus)
George F. Hartmann
Thomas J. Hinz
George F. Kerwin
Bernard S. Kubale
Carl W. Kuehne
C. Patricia LaViolette
Charles R. Lieb
Thomas J. Lutsey
John N. MacDonough
Michael J. McClone
Mark J. McMullen
John C. Meng
Stewart C. Mills, Jr.
Thomas M. Olejniczak
Peter M. Platten III
(deceased)
Pat Richter
Leo J. Scherer
Allan H. “Bud” Selig
K.C. Stock
Edward A. Thompson
Larry L. Weyers
Hon. Donald R. Zuidmulder
2020 ANNUAL MEETING
1265 LOMBARDI AVENUE GREEN BAY, WI 54304 920.569.7500 PACKERS.COM
GREEN BAY PACKERS