THE UNIVERSITY OF TAMPA
BRAND GUIDELINES
Office of Communications and Public Affairs
Rev. 2/24
The University of Tampa Brand Guidelines provides instruction on the use of UT’s logo, typography and
INTRODUCTION
style, and offers a framework to creatively produce effective marketing tools. These guidelines are intended
for anyone producing communication, marketing or branding materials for The University of Tampa.
Adherence to these graphic standards ensures the UT brand will remain strong and recognizable. The Office
of Communications and Public Affairs can offer guidance on to use the marks.
TABLE OF CONTENTS
University Logos.................................................................................................................................................. 2
Clear Space and Sizing ....................................................................................................................................... 5
Incorrect Logo Usage .......................................................................................................................................... 6
Color Specifications ............................................................................................................................................ 7
Color Usage......................................................................................................................................................... 8
Typography .......................................................................................................................................................... 9
Licensing Program............................................................................................................................................. 11
Style Guide........................................................................................................................................................ 12
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UNIVERSITY
LOGOS
Institutional Marks
University Logos are available upon
request and are available in various
color options (full color, black and white,
reversed out, etc.) Contact Erin Dixon,
art director, Office of Communications
and Public Affairs, at [email protected]
with any requests.
PLANT HALL LOGO
This is our primary institutional mark. However, due to its detail
it may not be appropriate for certain uses, such as printing in
small sizes, embroidery or on darker backgrounds.
WORDMARK
When the Plant Hall logo is unable to be used for design or
reproduction reasons, the UT Wordmark can be used. The
Wordmark is well-suited for use on apparel and promotional items.
UT MINARET
The same color must be used for the minaret, text and
rule components. This mark can also be reversed out of a
dark background and is well-suited for use on apparel and
promotional items.
SINGLE MINARET
The single minaret is a good choice when the strong horizontal
shape of the other logos doesn’t fit into a design well. When
using the single minaret, reference to The University of Tampa
must be included somewhere on the page or item.
UT SEAL
The University seal is reserved for academic and ceremonial
uses only and requires authorization from the Office of
Communications and Public Affairs. Examples include diplomas
and transcripts.
2
UNIVERSITY
LOGOS
Athletic Marks
Athletic marks have been developed
specifically for athletics use, but can
be used in other University materials
as well.
SPARTAN CIRCLE
The Spartan Circle is the primary UT athletic mark.
SPARTAN HEAD
When using the Spartan Head logo, reference to The University
of Tampa somewhere on the page or item is recommended.
INTERLOCKING UT
Due to its simplicity, the interlocking UT is ideal for small
applications.
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UNIVERSITY
LOGOS
Customized Marks
Customized marks are available upon
request. Samples of the various
options are at right. If you would like a
customized mark for your department,
please contact Erin Dixon, art director,
Office of Communications and Public
Affairs, at [email protected].
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CLEAR SPACE
AND SIZING
When using one of the official
University of Tampa logos, it should be
surrounded with an area of clear space
to ensure its visibility and impact. No
graphic elements of any kind should
appear within this space.
Logo Clear Space
Using the clear space and size guidelines below ensures the UT logos are always prominent and visible. The
minimum clear space is measured on all sides of any UT logo, and should be no less than .2 inches.
= .2 inches
Minimum Logo Sizes
Logos must not be used any smaller than shown for print.
.75”
1.5”
1”
1.25”
.75”
.5”
.75”
5
INCORRECT
Incorrect Logo Usage
Below are a few examples of incorrect logo usage.
LOGO USAGE
Do not change the University logos in
any way. Use only the official logos.
Never skew the logos Never distort the logos
THE UNIVERSITY OF TAMPA
Never rotate the logos
Never change the font of the logos
Never change the color of the logos Never create a new logo from an
official logo
6
COLOR
Primary Colors
SPECIFICATIONS
UT RED – PMS 186C or 186U
CMYK (print) C: 0 M: 100 Y: 100 K: 5
Using the exact brand colors
is an essential element of a
marketing campaign project.
Using the recommended colors
within the brand–approved color
palette amplifies University-wide
communications efforts and invokes
consistent visual identity.
These colors are adaptable to use
across all forms of print and digital
communications. In addition, approved
UT apparel colors are: UT Red, Black,
White and Gray.
For website color options, visit
ut.edu/about-ut/university-ser-
vices/office-of-communica-
tions-and-public-affairs/web-
site-layout-options-for-authors.
RGB (web)
Embroidery
R: 200 G: 16
Madeira: 1147
B: 46
BLACK – PMS Process Black
CMYK (print) C: 0 M: 0
RGB (web) R: 0 G: 0
Embroidery Madeira: 1000
Y: 0
B: 0
K: 100
Secondary Colors
UT GRAY – PMS 404C or Warm Gray 11U
CMYK (print) C: 0 M: 3 Y: 15 K: 70
RGB (web) R: 104 G: 92 B: 83
UT GOLDEN YELLOW – PMS 116C or 109U
CMYK (print) C: 0 M: 20 Y: 100 K: 0
RGB (web) R: 255 G: 205 B: 0
UT Golden Yellow should be
used sparingly. It should not be
used in most situations.
TAMPA STEEL – PMS 429C
CMYK (print) C: 21 M: 11 Y: 9 K: 23
RGB (web) R: 162 G: 170 B: 173
TAMPA SILVER – PMS 427C
CMYK (print) C: 7 M: 3 Y: 5 K: 8
RGB (web) R: 208 G: 211 B: 212
These two colors are
for the reproduction of
the athletic marks only.
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COLOR
USAGE
UT red and black are UT’s primary
colors. They can be combined with
white. Gray and golden yellow are
secondary colors. Golden yellow
should be used sparingly.
The boxes at right provide examples
of optimal color combinations.
Examples of strong color combinations
White text on red. Black text on red.
White text on black. Red text on black.
Red text on white.
Black text on white.White text on gray.
Gray text on white.
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TYPOGRAPHY
Univers Condensed is the official
University font. It needs to be used
for all body copy and most other
text elements as well. Other fonts
can be used sparingly for display
purposes, in conjunction with
Univers Condensed.
UNIVERS 47 CONDENSED LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
UNIVERS 47 CONDENSED LIGHT OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
UNIVERS 57 CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
UNIVERS 57 CONDENSED OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
UNIVERS 67 CONDENSED BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
UNIVERS 67 CONDENSED BOLD OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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TYPOGRAPHY
If you need assistance installing the
font on your computer, contact IT at
Installing Univers Condensed on your computer
(UT faculty/staff only)
The font is available for both PC and Mac users. See following instructions.
PC Users
Windows users can install the font on their own using the directions provided below. You must be on the UT wired network
in order to install the font. For installation:
• Select the Windows icon (
) on your keyboard or at the bottom left of your screen.
• Start typing “Software Center” (without the quotes).
• Once you see the Software Center available, you can click on it to open the window.
• Select “UT Fonts–Install UT Fonts.”
• Select “Install.”
The fonts should install on your computer. Note that after installation, you must log off and then log back on before the fonts
show up in your font listings.
You should then have both of the following fonts listed:
• Univers LT Std 47 Cn Lt
• Univers LT Std 57 Cn
There are, however, six total fonts installed. To get to the additional fonts, click on the little arrow at the bottom right of the
font toolbar area.
You will then see the additional fonts listed in the right paned window of the font selection screen
Mac Users
If you would like to have the font installed on your computer and you are a Mac user, you must request a manual install from
the IT Help Desk. Please email [email protected] or call x6293.
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LICENSING
The mission of The University of
Tampa’s licensing program is to protect
and promote the UT brand and to ensure
the public can properly identify and
associate the University’s name and
logos with officially licensed products
bearing the University’s marks.
UT’s licensing program ensures that UT’s brand identity is properly represented on products and services marketed
to both the University community and the public. The licensing program is responsible for determining if a
product and/or design are consistent with the goals and image of UT. The program also ensures the quality, content,
production and distribution of products meets UT’s standards. UT contracts with Affinity Licensing to help
coordinate its licensing program.
Any item that uses a University trademark, whether for commercial or non-commercial purposes, must
be purchased through an officially licensed vendor.
It is the responsibility of the department producing the materials that include a UT logos to ensure the vendor is
licensed. To find a licensed vendor or check if the vendor you wish to partner with is licensed, follow the steps below.
Find a Licensed Vendor
Visit affinitylicensing.com. Under Find Licensed Products, click Start Your Search. From there, type University of
Tampa under Organization and enter the product type under Search Product Category. A list of licensed vendors for
that product will appear. If the vendor you wish to partner with is not on the list, have them follow the steps below to
become a licensed vendor.
Become a Licensed Vendor
To become a licensed vendor, first register on the Affinity portal: affinity-gateway.com/signup. Once approved, an
invitation will be sent to set up a log-in and password. Vendors may then apply for a license. There is an annual fee
of $100 and royalty fees if products are sold. There are no royalty fees for giveaways and internal usage.
All UT trademarks are the property of The University of Tampa.
All licensed items must be approved by the Office of Communications and Public Affairs. If you have an item for
approval, or questions about licensing, please contact Erin Dixon, art director, Office of Communications and Public
Affairs, at [email protected].
For more information, please visit the licensing page at ut.edu/licensing.
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STYLE GUIDE
The University of Tampa Style Guide
provides guidelines for writers on
campus. The purpose is to help produce
consistency throughout the University’s
publications and website.
Please contact Holly Neumann writer/
editor, Office of Communications and
Public Affairs, at [email protected]
with any questions on writing style.
All external publications must be reviewed by the Office of Communications and Public Affairs for copy and branding
prior to being produced. Please allow time in your schedule for the Office of Communications and Public Affairs
to review.
The guidelines are based on the Associated Press (AP) Stylebook, Webster’s New World Dictionary and local usage.
In cases of conflict, The University of Tampa Style Guide supersedes the AP Stylebook and AP supersedes Webster’s.
Entries address questions that may commonly arise when writing about the University, such as building and place
names and proper reference to various University entities. Consult the AP Stylebook or Webster’s Dictionary for
further reference.
To view the current style guide, please visit ut.edu/about-ut/university-services/office-of-communica-
tions-and-public-affairs/style-guide.
Email questions or comments to the Office of Communications and Public Affairs at [email protected].
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