Introduction to
Selling on eBay
Learn about:
• Selling Fees
• Market Research
• Logistic Solutions
• How to upload your listings on eBay
• Creating a business policy
Selling Fees
All the costs you need to know
Selling Fees
These are the fees you will be dealing with as a seller on eBay:
1
3
2
Insertion fees
Additional
fees
Final value fees
These are fees eBay charges for
creating and uploading listings. Every
month you get a limited number of zero
insertion fees listings. Subscribing to a
store will help you minimize these fees.
Read more here
eBay charges Final value fees when your
items sell. This fee is calculated as a
percentage of the total amount of the sale,
plus $0.30 per order, and can vary
depending on the category. You can find the
table outlining this on the next slide.
Read more here
Additional fees may apply: such as
Optional listings upgrade fees,
Additional final value fees, Dispute fee,
International fee, as well as Promoted
Listing fees.
Final Value
Fees
eBay sites Private seller Business seller
COM
0%‒15% (depends on the category)
+$0-0.30 per order
0%‒15% (depends on the category)
+$0-0.30 per order
UK
12.8% + £0.30 per order
5%–12.9% (depends on the category)
+ £0.30 per order
AU
13.4% (in most categories)
+AU $0.30 per order
13.4% (in most categories)
+AU $0.30 per order
CA
0%‒12.35% (depends on the
category)
+ $0.30 per order
0%‒12.35% (depends on the
category)
+ $0.30 per order
DE
11% + €0.05-0.35 per order
5%‒14% (depends on the category)
+€0.35 per order
FR
10% + €0.35 per order
5%–12% (depends on the category)
+€0.35 per order
ES
11.5% + €0.35 per order
5%–9% (depends on the category)
+€0.35 per order
IT
11.5% + €0.35 per order
6.5%–12% (depends on the category)
+€0.35 per order
Market Research
Basics – simple and easy
Market Research
• When researching your product, it is crucial to
understand:
• Pricing
• Demand
• Competition
• eBay search gives you a great picture of your products and
potential
• Terapeak – Internal eBay tool to perform Market Research
(Lesson 2)
Market Research
The easiest way to perform market research is using eBay’s Search and additional functions
• Use the Search bar to look for a product
you’re selling
• Once you get results, take a look at the
number of relevant listings
• Use Filters to learn more
• Using Show Only “Sold Items” helps
understand how often these products are sold
Shipping &
Logistic Solutions
Shipping 101
Shipping Options
• Find the best and cheapest option for shipping in your region. If you are selling in
RU, the following link can help.
• Make sure you have everything you need: boxes, tape, bubble wrap and any
anything else
• Handling Time – The number of business days between when you receive payment
for an item and when that package is scanned by your shipping carrier. You can
choose from same day to three business days.
❖ Pro Tip: Offering same day or 1-day handling times will get you more sales!
Delivery Methods
• Whether you are selling on ebay.com or ebay.co.uk, you will always need to offer Domestic Shipping.
This means that in the US, you will have to be able to send parcels to the USA, in the UK to the United
Kingdom, etc.
• You can select 3 types of shipping methods:
❑ Free shipping: you pay for shipping by absorbing the cost in the item price
❑ Calculated shipping: buyers pay a variable rate based on item weight, delivery service, and location
❑ Flat shipping: a fixed rate is charged to all buyers regardless of location and weight
• Select which Carrier(s) you will be working with
• Calculate your shipping costs with eBay’s Shipping Calculator
Important Tips
• Offer free shipping, even if it means carrying the price
on to the item itself;
• Give customers the option of choosing expedited
shipping for an extra cost;
• Make sure you offer only in-stock items;
• Minimize handling days as much as possible;
• Upload Tracking Numbers whenever possible;
• Use eBay’s Shipping Labels
Uploading your
Listings on eBay
Lets do one together
How to Sell
After signing in – click on Selling
Clicking on Selling brings you into the Seller Hub.
If not, click the following Link
In order to upload a listing click on Create Listing.
You can create a listing for a single item or for
several items.
Seller Hub is a simple and intuitive tool to use, where
you can manage and follow all your activity on eBay.
You can use it to start the process of uploading
listings.
Product Identifiers
Choosing products and categories:
• Find your product – enter the product name or
one of the product identifiers.
• Category – eBay will offer you relevant
categories
• Choosing products –You will be offered
different products from eBay’s catalogue that
are similar to the product you typed in.
• Found it? We recommend that you choose
from the list of products on eBay’s catalogue.
The advantage is that much of the information
is already present, resulting in simpler listing
upload.
Strong Title
The title is the first thing a viewer will see when
looking through listings. A strong title helps place
your item higher and increases the chance of a buyer
finding it. A strong title should contain:
❑ Brand;
❑ Model;
❑ Color;
❑ Style;
❑ Model Number
e.g.
✔ Nike Air Jordan 1 Pine Green Retro High OG 555088-030
✔ Ann Taylor Womens Sweater Black Size 6
✔ Samsung 88" Smart LED TV with 4K 3D Curved Screen UN88JS9500
Photos
Photos are crucial in the buyer's decision for
purchasing a product
Important Tips
• Add as many photos as you can! (up to 12)
• Show different angles of your product
• Specifically show if there are flaws or issues
• Avoid special filters, unlicensed photos,
watermarks
❖ Pro Tip: Use the correct image size. Aim for 800-
1400px on the longest side, which will reduce load time
and enable the zoom feature on your listing
Listing Details
Detailed item Specifics
Buyers frequently search for keywords when looking
for items. The more detail and fields you fill out, the
higher chance of connecting a buyer with your item.
Important Tips:
• Include Global Product Numbers (MPN, UPC or
ISBN)
• The Lightning Bolt icon near certain fields means
search exposure grows when filled
Item Description
The Item Description field is where you can and
should include all important aspects of your items to
help consumers make their final buying decisions.
This is your place to be creative as well.
Important Tips
• Be Concise
• Make sure you use correct grammar, punctuation
and spelling
• Raise any issues with the items condition or state
• Good place to add a line about the business
❖ Pro Tip: Use the Mobile-friendly checker to see
what your description looks like on mobile. After
all, the majority of eBay buyers buy from their
phones!
Selling Details
Selling details:
• Format:
▪ Fixed price;
▪ Auction-style;
• Duration – fixed price will be set automatically
to Good ‘Till Cancelled (GTC);
• Price – competitive price of the product;
▪ Best Offer – Let buyers make offers;
• Payment options;
• Return policy – what is the return policy for the
product.
Shipping Details
Shipping details:
• On every site where you upload your items you
will need to define domestic shipping within that
country.
Types of shipping:
• Domestic Shipping – shipping policy within the US
(on eBay.com);
• International Shipping – shipping outside the US.
Handling Time – the time it takes you to ship the
item from the buyer purchase (in business days).
Listing the item
Final stage:
Now that all the details have been filled, it is time to publish your listing!
Prior to publishing, you can preview the listing or save the draft and continue editing it later.
Task for the Next
Training Session
Create Business Policy
Catalogue Prep
In our next conversation we will talk about your business policy.
When you upload a listing on eBay you must present details on payments, shipping and return policies.
To simplify this for sellers who have many products, eBay gives the option of creating a business policy
once and set it for multiple listings. This way you save time on setting the policy for each product
separately.
1. Click on My eBay > Account tab > Business Policies;
Create a Business Policy
2. Click on Create Policy and choose the policy you want to set.
3. Give your policy a clear name, for example: Spring new collection shipping policy. Add a
description to help you and the buyers understand the main features of this policy.
4. Fill in additional details about the policy and click on Save.
Create a Business Policy
5. After saving the policy, you can choose it every time you upload a listing and save yourself the need
to re-type all of the details.
❖ Click here to learn more about
Business Policies and how
to set them
Please create a Payment, Shipping and Returns Policy until our next lesson!
Create a Business Policy
Catalogue Prep
1. Following our next lesson, we will begin your inventory upload + Integration Process
Important Questions:
❑ Do you have a working website with all your listed inventory?
❑ Do you have a prepared catalogue of all your inventory?
❑ Do all your items have licensed/original photos?
2. To prepare and speed things up, please make sure to start working on this now. This is usually the
bottleneck for many big sellers and the faster we start dealing with this, the quicker we can have your store
in the air!
