Frequently Asked Questions (FAQs)
What kind of listings would qualify to be part of an offer?
The minimum requirements for qualification in a special offer are:
• Strike-Through Pricing (STP) or Markdown Manager pricing treatment is required for all sale events
• Items must have PayPal as one of the valid payment options.
• Items must have a Buy It Now option. No Auction types are supported. Best Offer type with a Buy It Now component is supported, but discounts will only be
applied if a purchase is made through Buy It Now. Once the buyer has made a "best offer bid" and that bid is accepted, the item is no longer eligible for order
discount offers.
• When entering or selecting SKUs for SKU based offers, multi-variation (color, size, style, etc.) items/listings must include the parent SKU ID to be eligible for
the offer. Child variation IDs do not need to be added and will automatically be fetched per the parent SKU ID. If only the child SKU ID is included in the offer,
this item will be ignored.
• Items with a Minimum Advertised Price, or MAP, treatment (item price is not displayed because it is below the Minimum Advertised Price) are not supported.
What are SKUs? Where do I set SKUs?
"SKU" stands for "stock-keeping unit," which is a general term for a catalog number for a specific item. SKU is also called "Custom Label" in eBay's selling tools,
such as Selling Manager, Selling Manager Pro, Turbo Lister, the bulk edit and revise tool in My eBay, File Exchange and API.
A SKU number can refer to a number generated by the manufacturer, or it can be a number that a seller creates for each item to manage their inventory. The SKU
number for an item is provided by the seller when an item is listed or after it has been listed. Using SKUs or custom labels make it easier for you to re-list products
with the same SKUs or custom labels, without having to also configure cross-sales for them each time.
You can add or edit SKU numbers in the "Custom Label" field of your listings using Selling Manager, Selling Manager Pro, Turbo Lister, the bulk edit and revise
tool in My eBay, File Exchange and API. Learn more about these eBay selling tools.
Will creating and managing promotions on eBay improve my position in Best Match on the search results page?
There's no "silver bullet" for getting a good position in search. Creating and promoting promotions on eBay will not directly give you an advantage in your listings'
search results rank; however, sales of all items with a special offer will count as a sale for each item's listing. As a result, the listing will automatically move up in
rank in Best Match over time as sale is taken into account in the Best Match algorithm. More importantly, by creating offers you are funneling buyers from search
to shop your items alone.
Can I run more than one offer at a time?
Yes. Multiple offers may apply to a given item or sets of inventory however, the buyer will only see one offer message displayed at a time. If the same item is in
more than one promotion please reference the promotions display logic to see which promotion will be given the priority.
18 Sale Events
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